Call/Contact Centers

AI, Voice Search Making Text Obsolete?
August 18, 2017 at 8:00 am

Google Home now allows free calls and the announcement is making Target Marketing Editor-in-Chief Thorin McGee’s fortune-telling turban

4 Basic Rules to Increase the Bottom Line with Marketing Automation
June 13, 2017 at 2:40 pm

Telemarketing remains a robust channel along the customer journey. And while many marketing thought leaders seem to think that inbound calls are the new black, outbound telemarketing is still quite prevalent. Combined telemarketing functions — inbound and outbound — mean that even after more than a decade of the Do-Not-Call list being the law of […]

How to Do Telemarketing Without Getting Sued
May 27, 2015

The Federal Communication Commission's (FCC's) heightened focus on "robocalling" has become fertile ground for class action lawsuits, with many marketers and advertising agencies wary of liability. Under the Telephone Consumer Protection Act of 1991 (TCPA), individuals have had to provide express consent to receive certain types of calls from marketers and have the right to tell companies to stop calling.