What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms
Activism has become a powerful component of corporate identity — but it has to be done right. In an interview this February, Under
The Internet is full of idiots! And you’re advertising with them.
When I finally went to the DMV to change my driver’s license, it was awful. But I learned about customer experience and brand trust.
In this episode of “TM Top 3,” Taylor Knight reviews the top Target Marketing articles of the week.
Just a day after widespread news of Facebook’s brand safety efforts comes this ProPublica headline on Thursday: “Facebook Enabled
“Fearless Girl” is the experiential marketing success story from State Street Global Advisors by creative agency McCann New York and is
Airlines live and die by word of mouth, research shows. And lately, that word of mouth on social media and offline has been mostly bad
Lauren Schulz is director of OTC brand marketing at Dr. Reddy’s Laboratories. The Indian drugmaker, which acquired six OTC brands from