Branding

TM Top 3: April 21
April 21, 2017 at 7:00 am

This episode has two “absurd” marketing campaigns from PetSafe and Money Super Market, and tips on how not to be a “tone-deaf brand.”

Brand Strategy Beats Price Tactics
April 20, 2017 at 8:00 am

My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week.

How Not to Be a Tone-Deaf Brand
April 18, 2017 at 8:48 am

Pepsi is clearly not the only brand to take this kind of wrong turn in their ads. A few other recent examples include Match.com’s

TM Top 3: April 14
April 14, 2017 at 8:00 am

It’s Friday, and that means it’s time for another episode of TM Top 3.

Programmatic Advertising Is Running Amok
April 6, 2017 at 8:00 am

Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal