Branding

When Marketing and Politics Collide
February 21, 2017 at 8:00 am

America is politically obsessed right now. Each day there is at least one and often several news items that lead to outrage.

Netflix Knows Toys Are Marketing, Too
February 15, 2017 at 8:00 am

Earlier this month, Netflix began looking for someone to make toys. We’re talking action figures. Maybe even a novelty flamethrower …

Be Like Nordstrom: Take a Stand, Brands
February 10, 2017 at 8:00 am

The day of brands quaking at the thought of a presidential tweet may be over, thanks to the Nordstrom surge. The retailer made a

Sensory Appeal, in Video Form
January 31, 2017 at 8:00 am

In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest

3 Fixes for a Brand Crisis
January 24, 2017 at 8:00 am

Unlike Wendy’s, which goes on snark-offense on Twitter to defend its brand, many marketers find themselves surprised by negative brand