Most email prospecting templates fail because they are too self-centered, too long and not provocative enough.
B-to-B buyers are no longer nameless, faceless entities with nebulous purchasing timeframes. Instead, actual individuals are sending off signals all the time about who they are, what they want to buy and when — in the form of data that can be worked into razor-sharp predictive models, Keke Wu writes. Wu — the director of analytics at Avention, a Concord, Mass.-based real-time B-to-B data provider — wrote a post for InsideBigData.com on Thursday titled "B2B Predictive Analytics in the Big Data Era."
In this session you’ll learn 5 tricks for planning your content program that you can apply immediately, to save time and save money.
B-to-B marketers may be a bit behind their B-to-C counterparts in optimizing their e-commerce platforms, but they will far surpass them soon, predicts Forrester Research. "At Forrester, we estimate that it will reach more than $1 trillion in the U.S. by 2020, double the size of B-to-C e-commerce," writes Forrester Analyst Susan Wu in her May 8 blog post.
Is InMail worth it? LinkedIn wants you to think so. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Here's a quick checklist to make a smart assessment that leads to an educated decision. Think twice if you:
While preparing case studies for my new book, I had the fun of interviewing a bunch of very smart B-to-B marketers to learn how they were applying data and analytics to their marketing objectives. One of the most compelling stories came from Doug Sechrist, vice president of demand marketing at Five9
This online event explores how-tos, trends and case studies on how to take all of your direct marketing initiatives to the next level.
Procuring the best, relevant technology continues to be an important task for marketers keen on staying ahead of their competition. To find out what some of the biggest marketing technology pain points are, we asked experts in a number of marketing disciplines to weigh in.
Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.