Affiliate Marketing

Email Marketing 2015
April 16, 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find:

  • 14 email trends charts featuring exclusive data from Who's Mailing What!
  • Analysis of 16 effective cross-channel email messages
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more

Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
October 3, 2014

There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!

Programmatic Marketing Demystified for Direct Marketers
March 5, 2014

Programmatic marketing is tailor made for direct marketers. Why? Because direct marketers know the identity of our customers and opt-in prospects and that data can be matched with browser IDs. Matched customer data takes online advertising beyond retargeting. After clearing away the techno-speak, what you discover about programmatic marketing, or real-time bidding (RTB), is a hidden opportunity for direct marketers. With a 35 percent growth rate projected in the next three years, programmatic marketing is an online opportunity every direct marketer

Email Marketing 2014 Trends, Best Practices & Case Studies
December 18, 2013

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find:

  • 21 email trends charts featuring data from Who's Mailing What!
  • Analysis of 11 effective cross-channel emails 
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more
  • 4 email case studies

Multichannel Marketing Ecosystems Creating Connected Customer Experiences
November 15, 2013

This book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media. With separate chapters on: 

  • The remaking of marketing
  • The rise of the digital brand
  • Conversion optimization
  • m commerce
  • Searchability in a multi channel world and more

Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
October 21, 2013

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!

  • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist
  • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them
  • Integrate social media, content, and email to optimize the entire prospecting process
  • Make every sales call count with behaviorally targeted email prospecting
  • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”
And more!

Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
October 21, 2013

Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. Social business pioneer Michael Brito covers every step of the process, including:

  • Understanding the unpredictable nature and dynamic behaviors of the social customer
  • Deploying social business strategies that will help facilitate the change from brand to media company
  • Building a content organization and setting the stage for transformation
  • Creating a real-time command center that will help facilitate reactive and proactive content marketing
And more!