Affiliate Marketing

Affiliate Marketing — A Hidden Jewel
April 24, 2017 at 8:00 am

Many marketers still haven’t discovered the value of affiliate marketing — which means those who have may try to keep this profit

Email Marketing 2015
April 16, 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find:

  • 14 email trends charts featuring exclusive data from Who's Mailing What!
  • Analysis of 16 effective cross-channel email messages
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more

Affiliate Marketing 101: Turning Visitors into Paying Customers
March 5, 2015

This is part four of my multipart Affiliate Marketing 101 series. Part one explained the different types of affiliate websites you can choose to support your online affiliate business and how to set up those websites; part two elaborated on how to set up the foundation for displaying your site on search engine result pages (SERPs); and part three discussed how to handle traffic once it arrives at your site.

Affiliate Marketing 101: Driving Traffic to Your Site
October 24, 2014

It's been often said that opening up a business is easy; keeping it from failing is the hard part. That's not to say that real work isn't involved in starting a business, even an online one. Before the doors of your business even open, a lot of time, effort and money has already been invested in making sure things can go smoothly. But now that you've gone through all the necessary steps to establish your online presence (i.e., your affiliate website), the hard work of building your business begins — driving traffic to your site, achieving and maintaining your search engine rankings, and, ultimately, making money. The steps to achieving that return on investment on all your preparations, however, suddenly become very unclear.

Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
October 3, 2014 at 1:25 am

There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!

4 Myths About Affiliate Marketing You Need to Know
July 9, 2014

There are lots of myths out there surrounding affiliate marketing, and these can frequently cause brands/businesses to pass on these kinds of programs. It's important you understand some of these myths so you can make the correct decisions for the future growth of your business. Whether you're the brand manager at a Fortune 100 brand or the marketing director/everything else at a startup, setting up a solid affiliate program can open a revenue avenue without much of the hassle usually associated with setting up new marketing initiatives.

5 Tips for Starting Your Own Affiliate Program
July 1, 2014

Running your own affiliate program can be a viable business model and helpful to a number of other online businesses, publishers and advertisers. However, it can be a difficult, time-consuming undertaking that you must prepare for extensively. If you're thinking about starting your own affiliate program, be sure to consider these five tips: