Advertising

LinkedIn Video Ads Debut by Q2 2018
October 18, 2017 at 8:00 am

Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all

Winning the Holiday Paid Search Race
October 4, 2017 at 8:00 am

Companies that rely solely on Google AdWords this holiday season are going to fall behind their increasingly savvy competition. Here

An Easier Path to Media Transparency
September 21, 2017 at 8:00 am

Thanks to P&G Chief Brand Officer Marc Pritchard’s now infamous speech, media transparency is one of the hottest topics today.

Why Brand-Tracking Needs an Overhaul
September 19, 2017 at 8:00 am

Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new