Typically at Advertising Week, brands, platforms, agencies and publishers go to parties and tout their wares. This year felt different.
Not so long ago, in a data-driven marketing seminar I was giving for some Brazilian Microsoft executives, I asked how many of the more
Marketers had been able to target “Jew Haters” with Facebook ads and that was her social network’s “fail,” Facebook COO Sheryl Sandberg
Video ads may be more lucrative for publishers in the short-term, but content marketers paying those premiums may be interested in the