In this episode of “What Were They Thinking?” Melissa explores a new campaign with a whimsical anime-like feel from Travel Oregon.
For brands, influencer marketing too often feels like a gamble. You choose a popular influencer your target audience seems to like and
A new interactive print ad from Toyota will put you into the drivers seat, without requiring you to leave the house for a test drive.
Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values
“Three Billboards Outside Ebbing, Missouri” is the story of a woman, played by Frances McDormand, who takes matters into her own hands
During most market corrections — when the Dow drops by 10 percent or more — equity investors are reminded to take a long-term view, and
Not everything needs to be “epic.” In this episode Melissa takes a look at a new campaign from Subway Restaurants.
From The Pepsi Challenge to Apple’s 1984 ad, John Sculley was behind some of the greatest marketing campaigns of the 20th century.