The accidents that just came naturally as part of being The Onion did more to promote the brand than anything they did intentionally.
Ways of Thinking
The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them …
There is a secret to marketing: If a customer pays you for your product or service, you will deliver it. United broke that promise.
Watson artificial intelligence is being infused into all of IBM’s marketing, commerce and supply chain products.
According to Adobe CEO Shantanu Narayen, transformation is all or nothing. Adobe came to Vegas to commit to the “Experience Business.”
Headlines are important. They were always important, but even more important now. Headlines are as important as coffee in the morning.