Here’s what marketers are seeing as the most important digital marketing goals, challenges, tactics and more for the year ahead.
Ways of Thinking
Robert Rose asks, why are we “willing to accept a 30 percent tax on our media buy just because that’s as good as it’s gonna get.”
New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed.
Is one-to-one still the marketing ideal in 2017, or have we entered a new, “Experience Era”?
While response tactics and ROI metrics are in digital’s DNA, one measurement has been overlooked: Customer lifetime value, or CLV.
One of the most interesting conference sessions I caught this year was how HubSpot actually works to “future-proof” its marketing.