Ways of Thinking

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

All forms of information and entertainment are a finger click away, and they’re boring! But people still pay attention to an experience

"The Art of War" is one of those unconventional sources of business wisdom that's gone from being outside the box and cool to a sort of 1980s cliche. But scratch the surface, and the ancient text still has surprising relevance to any strategic endeavor. Even on subjects as non war-like as content marketing. Here are three ways this ancient text applies to your content marketing.

I’ve been covering marketing for almost a decade now, and one word I say far less than I ever thought I would is “advertising.”

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