“Should I name our competitor in our features comparison table, or does that just amount to free publicity?”
The Power Punch
I spoke about how students needed to be aware that future recruiters would leverage social media to learn more about them.
“We need more leads.” That’s the rallying cry from most sales-driven organizations. If you ask the sales team what defines a lead, they
In my inbox was a request for me to personally endorse someone on LinkedIn — from someone whose name I did not recognize.
One of the questions I get from businesses is: “How can I optimize social media?” Unfortunately, social media is not one-size-fits-all.
I still get sneers if I bring up direct mail to a client. “Does anybody still read that stuff?” “Aren’t postage rates outrageous?”