The Data Athlete

Mike Ferranti is the founder and CEO at Endai Worldwide in New York City. In this blog, he plans to offer ideas and perspective that energize, stimulate and motivate performance through the lens of his nearly 20 years of data, technology and marketing experience. Mike draws upon the logical, cultural and subject matter expertise in digital and data-driven marketing—with an occasional parallel between business performance and athletic performance.

Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —

Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution

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