If you weren’t a marketing professional, you’d probably find it hard to believe that there is a debate of sorts in rather large
The Data Athlete
Most business leaders want to run an enterprise that is truly “great.” Some are satisfied with running a “good” business, and in many
Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —
Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution
Big data has gone full-cycle. Quite a while ago, big data had its beginning within the realm of academic research.
Virtually every brand I’ve met with during the last few months is hungry for new customers. Many organizations are hooked on customer a