Welcome to the second biggest shopping season of the year: It’s Back-to-School season and it’s promising to be a good one.
The Consumer Connection
There’s a lot of buzz lately about machine learning. In many ways, it’s transforming the consumer experience and improving the product
During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity.
When was the last time you went to a store and felt happy just by being there?
Quick quiz: Which generation is huge in size, interested in experiences, loves to travel, owns digital devices and is active in social
When we look at consumer behavior and what drives the purchase decision, it’s helpful to look specifically at smaller price points vs.