The Consumer Connection

Sue Yasav is the VP of Thought Leadership at Synchrony Financial. She's responsible for developing strategic insights through surveys, social listening and academic studies on topics related to the financial services and retail industries. She authors white papers on consumer trends and articulates impactful strategies for marketers in the areas of digital transformation, customer experience and insights into specific growth segments of the U. S. population.  Sue has 20 years of experience in the credit card industry, encompassing 10 years at Citi Cards as VP in the Finance and Marketing organizations.  In the past 11 years at Synchrony Financial, Sue has been a Lean/Six Sigma Master Black Belt, a marketing leader for a high-end retail partner in NYC and the leader of Value Proposition Development.

Sanjay is SVP of Advanced Analytics for Synchrony Financial, responsible for creating the analytics strategy, developing data platforms and generating actionable insights to drive profitable growth for all sales platforms across the business. This includes identifying new external data sources, building predictive tools to optimize marketing investments, creating comprehensive customer-data environments and developing analytical talent across the organization. Prior to joining GE in 2007, Sanjay held multiple analytics and consulting roles at Merkle Inc., Ernst & Young and FedEx Corporation. 

How will this holiday season be different than past seasons? The most striking difference is how consumers are shopping.

Is it time for the next step? Should you create a mobile app so your customers can engage with you more easily?

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