Strategy in Action

With over 20 years of online experience Robin Neifield serves as the CEO of Netplus, a top interactive agency, and as the trusted digital guide for CMOs. She has been widely published and quoted on digital strategy and has been a frequent speaker and panelist at industry events like Search Engine Strategies, OMMA, Ad:Tech and others where her insights are sought on varied marketing topics such as digital strategy, behavioral targeting, social media marketing, search engine and conversion optimization, localization strategies and proximity marketing, mobile gaming and email marketing. You can find her on LinkedIn, or reach her by email or phone, (610) 304-9990.

 

If you were ever in doubt of the changes our digital access, behaviors and devices have made in our lives, look no further than food.

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention

In the past decade, marketers and the ecosystem that surrounds them have focused intensely, investing heavily in making direct

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