Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles.
SEO & Content Marketing Revue
Have you decided that outsourcing your SEO copywriting and content development strategy is the best bet for your business? (If you're not sure, see last month's blog post.) Now here comes the hard part: Finding the right SEO copywriter for your needs.
Last month, I discussed how to successfully bring your SEO copywriting in-house. However, what about businesses sitting on the other side of the in-house versus outsourcing fence?
The marketing manager of a large e-commerce site recently filled me in on a challenge she was having. She knew her content needed an SEO copywriting intervention—but she didn't have the budget for a keyphrase editing or rewrite campaign.
Yesterday, I got a call from a highly frustrated e-commerce marketer: "We have a smart in-house SEO and our platform is solid. The problem is, our product pages aren't ranking. What are we doing wrong?"
I hear it all the time: "We tried content marketing and this 'SEO copywriting stuff.' But it didn't work for us." When I dig a little deeper, I unearth an important fact: The campaign didn't work because the marketer got in its own way—and unfortunately, this fumbling caused its campaign to fail.