Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.
Ruthless B-to-B Marketing
Most lead generation involves multiple touches via multiple media channels. But how do you decide which media are optimal?
Content is king, to be sure. But how did we end up on this crazy content hamster wheel, cranking out B-to-B content for content’s sake?
With a tip of the hat to Barbara Walters, I’d like to introduce the 10 most fascinating people in B-to-B marketing last year
Much has been written about Millennial preferences as consumers. But how about Millennial business buyers? Let’s take a look.
When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”