With a tip of the hat to Barbara Walters, I’d like to introduce the 10 most fascinating people in B-to-B marketing last year
Ruthless B-to-B Marketing
Much has been written about Millennial preferences as consumers. But how about Millennial business buyers? Let’s take a look.
When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”
Producing an event is expensive and risky. What’s the benefit? Should you launch a client conference of your own?
Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing? Here are some predictions, culled from interviews.
Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a top priority.”