A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of
Ruthless B-to-B Marketing
B-to-B marketers rely on customer data from third party suppliers. But how do you choose among the myriad of data providers out there?
Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.
Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook
To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.
I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up.