Ask an American to name an inventor, and most will cite Thomas Edison. But did you know he was a brilliant marketer and brand manager?
Revenue Marketing RoadMap
Marketers have been developing content for eons, but there are new factors that require operations and processes to bind it together.
Winging it in campaign development will lead to launching faulty campaigns, longer execution, frustrate team members, and worse.
On your revenue marketing journey, if content is the fuel, and analytics is the dashboard, then data are surely the wheels and tires
This dissonance between the realities of reporting and P&L accountability led us to transform the marketing department.
This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.