Almost every direct mail control package will fatigue at some point. The question is simply this: why?
When do email subject lines cross the line? When do they go from curious and engaging to aggressive and desperate?
If you post videos on your website that are embedded from YouTube, pay attention to what happens when they end: The suggested videos.
“The mass of men lead lives of quiet desperation.” This deep, internal cry for help is often neglected by marketers and non-profits.
How does a marketer who sells a utilitarian, boring product breakthrough in a multi-million dollar category? Sex.
I had a conversation with a client and an agency about sales copy. The agency contented there was too much repetition. I disagreed.