It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping
It’s not about points or free gifts anymore; it’s about what money can’t buy.
Sometimes you have to slow down to go faster. Those wise words of wisdom don’t just apply to business strategy, they are highly
We live at the best time ever to be consumers. Every brand we love and store we frequent wants to reward that loyalty. It seems
As marketers, most of us pride ourselves for adhering to truth in advertising and being honest in all we say about our products and
I find myself pondering all of the things I’ve learned in my career about what’s smart, and what’s not so smart about marketing today.