We all know that promises are made to be kept. And let’s assume that most marketers are intent on delivering the promises they make,
As the Bible tells us, the little guy can fight back against the big one. It’s a good biblical tale and it resonates in today’s
I may be a ripe heretical candidate to be barbecued at the stake by my more conservative direct marketing colleagues, but I’ve come to
One of my Brazilian colleagues, Roberto Silva (not his real name), was a frequent traveler to the U.S. on business and for pleasure.
When I was a kid, running away to join the circus was my dream of choice. The very idea of the smell of the sawdust and the animals,
Reading first-quarter reports from a variety of companies, not surprisingly, everything was focused on the “macro” numbers. The totals.