As a public relations professional, I suppose I should be happy that Facebook is going to soon enable “dislikes” as much as “likes” — giving its account holders the capacity to rip on photos, posts, pages and other assets to which they wish to convey a negative sentiment quickly.
Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.
Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse in direct marketing — generating in excess of $45 billion a year in advertising revenue, according to The Winterberry Group. This week, I caught up with Jody Berenblatt, senior advisor with GrayHair Advisors, and a recognized “postologist” expert and industry speaker.
Part exercise, convenience, sustainability, and time and cost savings, I choose to ride a bike for many great reasons. However, when I arrive at my destination, I’m also exhilarated from near-death experiences. A good number of them are mobile related.
For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders … and as we prepare to turn 50 in 2016, we’re ready to soar! There’s one thing that has remained consistent throughout the history of this organization: Our mission and purpose! We educate, develop, grow and employ college students in our field.
I have education on the brain, both my own and that of thousands of new graduates entering the marketplace this month. With anticipation, I am certain, the education will be bidirectional ... they'll learn new marketing maxims from my colleagues and me, while they teach us just how Millennials tick.