European policymakers are transfixed with setting personal information controls on the private sector, and — beginning May 2018 — will
For all of the digital disruption, store closures and bankruptcies, the retail industry still has not had its transformative “moment.”
It’s my favorite mail piece this year — and it didn’t even include a check.
As marketing depends increasingly on data, a data quality regimen is an absolute necessity. While that’s been known to most
Last week, Bruce Biegel of Winterberry Group, led a Direct Marketing Club of New York discussion on “customer data onboarding.”
This is really a momentous anniversary year in marketing. The Data & Marketing Association turns 100 this year — as does the 4A’s.