Making Social Sell
Is InMail worth it? LinkedIn wants you to think so. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Here's a quick checklist to make a smart assessment that leads to an educated decision. Think twice if you:
You're consistent. Diligent. You spend your hour a day on LinkedIn, Facebook, Google+ or Twitter. And then you get back to something that might actually generate a lead or sale. Like cold-calling. You know, that "dead" strategy that is difficult these days—yet still gets you paid!
What can a regional supplier of HVAC products and services teach you about Facebook? Plenty. I've already explained how Steelmaster Buildings gets leads on its Facebook page using a similar strategy. Today I'll give an update on how Amanda Kinsella, of residential HVAC provider Logan Services, is getting along. She is continuing to generate leads and tracking ROI to the penny on Facebook. Yes, Facebook.