Your cold email (first-touch message) is most likely too much, too fast. Remember, your goal is NOT to book a meeting when making first contact with a prospect. Using InMail? Standard email? Connecting on LinkedIn first?
Making Social Sell
Looking to hire a sales trainer for LinkedIn? Beware. Instead, consider hiring a sales prospecting coach who knows if (and when) to apply LinkedIn. Put you/your team's prospecting skills ahead of LinkedIn skill development.
Is InMail worth it? LinkedIn wants you to think so. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Here's a quick checklist to make a smart assessment that leads to an educated decision. Think twice if you: