Trying to start conversations with potential clients using cold email or LinkedIn Inmail? Most sellers are.
Making Social Sell
I try to not speak in absolutes, but there are two flavors of cold emails you’re sending that do more harm than good.
You and your sales force are selling socially. You’re sharing valuable insights and racking up Social Selling Index points
Helping buyers buy is where the action is. So why is facilitating buying conversations not a part of your “social selling” program?
Sales teams across the globe are telling prospects, “You should invest in what I sell — because this research says so” and expecting to
There are two of huge problems with sales communication techniques — they make you look weak, and like every other seller out there.