There are serious dangers involved with using widely-distributed templates … as an individual but also organizationally.
Making Social Sell
Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware.
There’s no shortage of reasons why embedded video should work in cold sales email. Sadly, they amount to lazy fantasies of sellers.
Getting through to C-level decision-makers demands effective follow-up techniques, and today’s best performing sellers have them.
Nothing screams “I’m trying to persuade” you louder than trying too hard to establish credibility.
A customer asks you to quote a project. What if you, instead, politely declined the “cattle call” for proposal bids?