Sales teams across the globe are telling prospects, “You should invest in what I sell — because this research says so” and expecting to
Making Social Sell
There are two of huge problems with sales communication techniques — they make you look weak, and like every other seller out there.
No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over.
You just had a good meeting with a client or potential new client. It’s time to send the meeting follow-up email.
Today, business email is transactional. Especially cold emails.
Are you sabotaging yourself by copying the sales prospecting tactics that most sellers use?