Develop a communications method to start conversations exploiting all tools: email, phone/voicemail, LinkedIn and direct mail.
Making Social Sell
Most sales emails fail to provoke replies. But those that do are personalized. Yes, personalized sales email templates.
LinkedIn Sales Navigator is where the social selling action is. But is truly needed? Do you need it? Over time, LinkedIn has changed the rules and features of the offering to sellers.
If you want to get more conversations started “from cold,” avoid including links and/or PDFs in your “first touch” email.
When approaching a potential buyer on LinkedIn, the approach must be a warm one — not cold. But this means qualitative sales triggers.
Timing of sales prospecting touchpoints is important. But when deciding on email cadence, avoid focusing on timing of messages alone.