At the heart of most social selling strategies are poisonous ideas. Concepts that “experts” claim are best practices.
Making Social Sell
Today’s most productive digital sales professionals are using email to uncover new leads. When combined with other tactics, email can
What constitutes social selling on LinkedIn? LinkedIn answers with The Social Selling Index. (SSI) It’s a measure of a social seller’s
Sales teams are spending big bucks this year on LinkedIn Sales Navigator, primarily to access LinkedIn’s database and InMail.
The best cold email sequence is the one that opens the door to more meetings, right? Not really. The best cold email sequence is one that qualifies buyers faster. So your meet with more closeable clients. Sequencing email touches is about increasing quality of meetings, not quantity. And therein lies the power. Rushing the meeting…
Whether using standard email or LinkedIn’s InMail, there is one problem I see repeatedly: Talking about the benefits of products