There is no bigger buzz-phrase in sales than “social selling.” But what if the core idea behind it was bogus? What if the term was nonsense? What if there is no revolution in how buyers buy — and how we must now approach selling?
Making Social Sell
Canadian sales professionals are confused and frustrated. Rightfully so. The Canadian Radio-television and Telecommunications Commission is guiding marketers, while neglecting to help sellers understand and adapt to the law's new consequences.
Your cold email (first-touch message) is most likely too much, too fast. Remember, your goal is NOT to book a meeting when making first contact with a prospect. Using InMail? Standard email? Connecting on LinkedIn first?
Looking to hire a sales trainer for LinkedIn? Beware. Instead, consider hiring a sales prospecting coach who knows if (and when) to apply LinkedIn. Put you/your team's prospecting skills ahead of LinkedIn skill development.