Making Social Sell

Jeff Molander is the authority on making social media sell. He co-founded the Google Affiliate Network in 1999, and has been selling for 18 years. Jeff is adjunct digital marketing faculty at Loyola University’s business school, a social sales trainer and author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You. Most social selling trainers teach the value of engaging customers and providing relevant content. Then they demonstrate the technology. But no one tells you exactly how to produce leads and sales—using a proven, systematic approach to content. Until now.

 

 

 

What is an e-newsletter? Basically it is a stream of messages businesses send out to customers. Messages that talk about the business.

Today’s most productive digital sales professionals are using email to uncover new leads. When combined with other tactics, email can

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