Keeping Search Profitable

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

Recently several key figures, who have made enormous contributions to the search industry, have either left (Matt Cutts) or stepped

This question and answer format has come to SEO as the featured snippet. These snippets, generated automatically by Google from the

Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals.

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