I was upset to learn that a good friend of mine is no longer speaking with his sister because of an argument over President Trump. He
Here's What Counts
Too many marketers fear failure instead of embracing it. They fear that reporting poor results will be viewed as poor management.
Last month, I wrote about the fact that regardless of the condition for which a medication is prescribed, after three to four months,
Direct-to-patient communications are an effective tool for overcoming barriers to adherence. Educating patients about how their
Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal
Albert Einstein is quoted as saying “If you can’t explain it simply, you don’t understand it well enough.” Whether he actually said