Direct Mail for the Modern Marketer

A blog about Direct Mail Marketing, tips, tricks and what not to do.

Summer Gould is President of Eye/Comm Inc. Summer has spent her 23 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. She is also a committee member for Visionaries in Philanthropy which benefits San Diego Meals on Wheels.

You can find her at Eye/Comm Inc’s website:, email:, on LinkedIn, or on Twitter @sumgould.

Consider trying out a scavenger hunt that’s launched with the direct mail piece — it can lead to a better ROI.

The good part about dimensional mail is that each one may cost more to produce, but you will get more responses with this type of mail.

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