Many people don’t know the difference between sending direct mail for acquisition and sending direct mail for retention purposes.
Direct Mail for the Modern Marketer
Consider trying out a scavenger hunt that’s launched with the direct mail piece — it can lead to a better ROI.
Do you have an important message to get out that includes a video? Here’s how to do it.
Create a fun and entertaining mail piece by taking a normal folded piece and creating a whole new look with endless folds.
The good part about dimensional mail is that each one may cost more to produce, but you will get more responses with this type of mail.
True focus is the key to direct mail success. Here are 4 key areas to focus on: