Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them?
Direct Mail for the Modern Marketer
Is your direct mail telling a story right now? It should be! Why, you ask? Well people respond to and remember stories.
How do you know if you have a good letter or not? We will break it down for you here.
Let’s look at how to make your direct mail copy sell. Effective direct mail communication is all about connecting authentically.
Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.