Digital Marketing and Data Science

Shiv Gupta is a principal at Quantum Sight Marketing LLC. He helps clients develop data, analytics and digital technology strategies to drive compelling relationships with customers. In this blog, he'll discuss ways in which marketing organizations can regain their strategic bearings and leverage their tech stack for both short-term and long-term gains. Reach him at shiv.gupta@qsmanalytics.com.

Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new

I am honored and excited to become a regular contributor on Target Marketing. I am excited at the prospect of generating vibrant

More Blogs