Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in a report, memo, article, letter or book, you will look like a chump. If your careless work finds its way onto the Internet, it will follow you to the grave.
Denny Hatch's Blog
Imagine people sitting in a bar boozing at 8:00 a.m. It's OK. Most of these morning drinkers work the night shift and this is their cocktail hour. Could these be some of your customers?
Two stories about publicity hounds smacked me in the face and got me to wondering what would happen if an employee or associate of mine got into the business of self-promotion for the sake of self-promotion to the detriment of the company or society.
For years I used to quote the statistic that a satisfied customer will tell three people, while an unhappy customer will tell 11 people. This was B.I. (before the Internet). Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
When creating a sales effort, put yourself inside the head of your prospect and see what he or she sees.
In a P.R. crisis, do not give out mixed messages.