The keyword in “Customer Journey” is “customer,” not “journey.” In fact, in this Omni-channel world, the word “journey” doesn’t even do
Big Data, Small Data, Clean Data, Messy Data
Who’s likely to be your valuable customer? What will their value be in next few years? How long will they continue to do business with
All of this hype about machine learning must be addressed somehow. This blog post is about how marketers can coexist with machines, and
Any serious Trekkie would immediately recognize this title. But I am not talking about the Borgs, who are coming to assimilate us into
Personas are like menu items, each representing key characteristics of target customers that marketers need to know to push their
Machine-learning is getting better at recognition and categorization by leaps and bounds, for sure. But do they understand the purpose?