Any serious Trekkie would immediately recognize this title. But I am not talking about the Borgs, who are coming to assimilate us into
Big Data, Small Data, Clean Data, Messy Data
Personas are like menu items, each representing key characteristics of target customers that marketers need to know to push their
Machine-learning is getting better at recognition and categorization by leaps and bounds, for sure. But do they understand the purpose?
The main job of a modern data scientist is to answer business questions for decision-makers. To do that, they have to be translators
Too many marketers are personally annoying their customers in the name of personalization. For that reason alone, I am looking for an
You get to hear “actionable insights” whenever analytics or roles of data scientists are discussed. It may reach the level of a