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About Eve

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,

Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.

Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".

 

The Power Punch

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Today’s B-to-B Marketing: It’s a Lot Like Shark Tank
Jan 30, 2015

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Here's What Counts

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How Big Is Your Halo? 3 Ways to Measure the Branding Effect of Your Direct Promotions
Jan 29, 2015

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The Integrated Email

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The Problem With A/B Testing
Jan 26, 2015

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Making Social Sell

Jeff Molander
Making LinkedIn Sales Navigator Work for You
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Direct Mail for the Modern Marketer

Summer Gould
5 Tips for Effective Multichannel Campaigns
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Your audience is in more than one place—you need to be too. Multichannel marketing means reaching your audience across more...



Reinventing Direct

Gary Hennerberg
5 Positioning Ideas When Leading With Price
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What works best? Selling product benefits, then revealing the price? Or revealing the price, followed by selling benefits? There are...



Brand Matters

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Redefining the Art of Minding Your Ps and Qs
Jan 20, 2015

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Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
How to Be a Good Data Scientist
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I guess no one wants to be a plain "Analyst" anymore; now "Data Scientist" is the title of the day....



Marketing Sustainably

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Golden Nuggets: Advertising’s ‘Data’ Wave Has Arrived
Jan 19, 2015

When I look at the world of advertising, by way of my career path through the Direct Marketing Association and...



Mobile-First Marketing

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5 Mobile Marketing Trends You Can't Ignore in 2015
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I don't have to tell you that we are living in a mobile-first world that continues to drive brands to...



IMM-Possible ROI

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3 IMM Trends to Watch in 2015
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Happy New Year! As we look ahead this year with confidence in our ability to reach those aggressive goals and...



Ruthless B-to-B Marketing

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Exciting New Tools for B-to-B Prospecting
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Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data....



Keeping Search Profitable

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Setting SEO Strategies and Priorities for 2015
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As you turn the calendar to 2015, it is time once again to revisit the SEO successes or unmet challenges...



The Data Athlete

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Data Athletes in Modern Organizations
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Let's look at the ideas, insights and strategies for becoming what I have termed a "Data Athlete." This term has...



Muscle Marketing

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Converting Your Social Media Triple-Fs: Friends, Followers and Fans
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I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great...



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Who's Your Data?

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Denny Hatch's Blog

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Video Advertising and Remarketing for Direct Marketers

 
If you’re a direct marketer who uses video to promote your product or service, you can generate additional exposure to prospective customers using YouTube’s TrueView advertising program. With TrueView, you also have an interesting bonus when you use their video remarketing tools. Remarketing tracking, also known as remessaging or retargeting, enables you to build a prospect list and bring viewers back to your video marketing message.

With remarketing, you have the opportunity to show text or display ads to promote your video, based on their past interactions with your videos.

(If the video isn't just above this line, click here to view it)

YouTube’s advertising program features three video ad formats:

1. In-Stream Video ads.

2. In-Search Video ads.

3. In-display video ads.

We explain each of these in today’s video.

When you run a video ad campaign on YouTube, you also have the opportunity to create a video remarketing campaign. They were a warm prospect once, so now you may be able to re-engage them with your ad. Remarketing is a powerful way to stay engaged with your target audience.

Learn more about this opportunity for direct marketers to promote videos to more prospective customers in today’s video presentation.

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