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About Eve

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,

Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.

Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".

 

The Power Punch

Carolyn Goodman
Best Practices Exist for a Reason, Part 2: Landing Pages
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In my last post, I gave some specific and proven best practices for the creation of successful emails. In this...



Here's What Counts

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Search Made Simple

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Google's Mobile Algorithm Update: What You Need to Know
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Drive Leads on Facebook by Getting Customers to Gab
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The Purpose-Driven Brand
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Stephen  H. Yu
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Stephanie Miller
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No one in business ever profited by change for change's sake. However, no one ever stayed in business long without...



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Channel Collaboration or Web Cannibalization?
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Multichannel marketers experience the frequent concern that online is competing with, or "cannibalizing," sales in other channels. It seems like...



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Google Announces Significant Changes
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I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great...



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Jul 10, 2013

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Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

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Greg Hickman
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Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

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Sep 25, 2010

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Video Advertising and Remarketing for Direct Marketers

 
If you’re a direct marketer who uses video to promote your product or service, you can generate additional exposure to prospective customers using YouTube’s TrueView advertising program. With TrueView, you also have an interesting bonus when you use their video remarketing tools. Remarketing tracking, also known as remessaging or retargeting, enables you to build a prospect list and bring viewers back to your video marketing message.

With remarketing, you have the opportunity to show text or display ads to promote your video, based on their past interactions with your videos.

(If the video isn't just above this line, click here to view it)

YouTube’s advertising program features three video ad formats:

1. In-Stream Video ads.

2. In-Search Video ads.

3. In-display video ads.

We explain each of these in today’s video.

When you run a video ad campaign on YouTube, you also have the opportunity to create a video remarketing campaign. They were a warm prospect once, so now you may be able to re-engage them with your ad. Remarketing is a powerful way to stay engaged with your target audience.

Learn more about this opportunity for direct marketers to promote videos to more prospective customers in today’s video presentation.

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