If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media work for your business—FAST—you're in the right place. Jeff Molander is the authority on making social media sell. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales. Make Social Sell is your practical resource on making social media produce leads and sales.
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate...
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Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style...
For approximately the past year, the U.S. Postal Service has offered an innovative program called "Every Door Direct" that is...
There's quite a bit of talk about Big Data these days across the Web … it's the meme that just...
In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list...
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Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
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