E-mail: Marketing Attribution: Does It Apply to B-to-B? Ruth Stevens : Target Marketing

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August 27, 2012

The Thorny Question of Marketing Attribution: Does It Apply to B-to-B?
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Have you noticed how marketers are focusing on attribution these days? "Which media channel is really driving the sale?" they ask. "What touch sequence is most productive?" "Where should we assign credit?" There is much confusion and gnashing of teeth...
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http://www.targetmarketingmag.com/blog/marketing-attribution-does-it-apply-b-to-b-ruth-stevens
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