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Jeff Molander

Making Social Sell

By Jeff Molander

About Jeff

If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media work for your business—FAST—you're in the right place. Jeff Molander is the authority on making social media sell. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales. Make Social Sell is your practical resource on making social media produce leads and sales.

 

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A LinkedIn Profile Call to Action

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LinkedIn profile pages contain areas where a call to action should be placed, such as the publications and summary sections. Are you linking out to landing pages that generate leads? Let's make sure you are using calls to action to the fullest—to generate more response from prospects. Here are some tips on the best spots to place effective LinkedIn profile calls to action. 

Where to Place a LinkedIn Call to Action
You can make a call to action anywhere in your LinkedIn profile. Literally. But there are areas that will get more response than others. The publication section and multimedia (sub-section) of my profile summary generates most of my leads. Your main choices are:

  • Publications
  • Projects
  • Summary
  • Multimedia (video, images, presentations) sub-sections
  • Activity and Volunteering/Causes

Publications: Not Just for Authors
Yes, if you have a book, paper or any kind of written document, this section is ripe for a call to action. Content marketers: This section is for you.

However, you don't need to be an author to take advantage of the publications section. You can drive traffic to any kind of landing page or product page. There are no restrictions on what a "publication" can be.

All you need is a crisp, clear call to action using text. I also use text symbols to catch the eye.

But what landing page do you need to send prospects to? For example, I have books and written publications for sale on my website AND available free. I use the publication section of my profile to link to my book at Amazon (to drive sales) ... but I also link to my free Chapter 1 download page that generates more lucrative business leads.

I also send prospects to landing pages with lead generation offers and sales pages for my most popular LinkedIn sales training and coaching products. The publications section is a flexible space to make your LinkedIn profile call to action.

Your Turn
Do you give away free trials, eBooks or "free tastes" of a product or service in exchange for a name and email address? Do you have lead generation landing pages for free publications or tutorials? How about product pages?

The publications section allows you to create a call to action right in a big, bold hyperlink (Title) along with a short description of what can be expected at the other side of the link.

How to Do it in 7 Quick Steps
To add a publication with call to action:

  1. Click on Edit Profile and look in the right hand column. You'll see a "Recommended for You" section featuring a handful of optional sections, including Publications. Click it.
  2. Use the "Name" field for your LinkedIn profile call to action. Use symbols to call attention to your call to action. You may also use capital letters.
  3. Select Occupation (your most relevant job position).
  4. Select Date (the current date is fine or add the date your publication was published).
  5. Publication URL: Place the URL of your landing page here!
  6. Author: Select yourself.
  7. Description: Use this space to place more specific trigger words—words that speak to exactly what your target prospect wants more than anything else. Entice them to click!

Examples of calls to action from my profile include: "free online training ... make your blog sell for you" and "how to make social media sell for you."

Always Use 'Trigger Words'
Always use good copywriting tactics. This part is critical to success. Trigger words encourage prospects to take action—drive them to your best content marketing landing pages. Use phrases like:

  • Get all the details
  • Call me, email me
  • Discover fresh tips
  • See examples here
  • Start here (this one is very powerful believe it or not!)

Remember: You can make a call to action anywhere in your LinkedIn profile. However, there will be spots that get better response.

Do you have good, pithy, action-oriented video content? Do they make calls to action using, for example, YouTube annotations embedded in video? Us the Multimedia sub-section of you or your sales team's profile. Get on the stick. Make your LinkedIn profile call to action today. Good luck and let me know how it goes for you!

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