A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time.
Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations.
You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.
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All text and no fun makes Jack a dull B-to-B marketer.
What's fun about shopping online is that B-to-C retail sites often use video to make their products look more interesting and provide more information than you'd see in a static picture.
Since B-to-B brands often sell a service, solution, or product that's not easily demonstrated in a video, there will be reams of product information to convey, white papers and/or case studies to read. And who declared they have to be all text and dull, dull, dull?
Whether you're targeting IT managers, security administrators, hospital executives or CFO's, no one asks you to present your information in the dullest way possible.
Let's look at 3 simple, but effective options:
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