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About Gary

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing, Gary Hennerberg has successfully transferred traditional direct marketing principles to emerging new media. An author, speaker, strategist, copywriter, and analytics pro, he founded marketing consultancy Hennerberg Group, Inc., in 1992. Email him below or follow Gary on LinkedIn.

Co-authoring this blog is Perry Alexander of Success Messenger Group. Alexander’s passion is conveying information clearly and compellingly. He is a veteran marketing strategist, copy editor, design pro and video producer. Hennerberg and Alexander have worked together since 1996. They integrate direct marketing methodology with online video and other marketing applications for end-to-end, strategy-to-roll-out initiatives.  Follow Perry on LinkedIn.

 

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Answers to Your Video Direct Marketing Questions

 
From video SEO, production, YouTube questions and more, today we're answering viewer questions posed during our recent Online Video Marketing Deep Dive webinar. With hundreds of you who registered and participated, we couldn't get to all of your questions during the presentation, so today we answer questions that include the value of embedding videos in YouTube, frequency of posting new videos, use of humor in videos, talking heads versus slide shows, call-to-actions, production and more. (If the video isn't just above this line, click here to view it.)

If your question didn't get answered or you have one to ask, post it in the comments section below, or email us directly.

If you missed our Oct. 24 webinar, you can watch it here.

Email us to request our equipment/editing app list mentioned in today's video. While it's not an exhaustive review of everything on the market, it includes what we use, which has worked well for us.

By the way, our next blog posts will begin a series that dissects the YouTube Creator Playbook and what it means to direct marketers who want to use online video marketing. Watch for it!

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