Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

About Gary

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing, Gary Hennerberg has successfully transferred traditional direct marketing principles to emerging new media. An author, speaker, strategist, copywriter, and analytics pro, he founded marketing consultancy Hennerberg Group, Inc., in 1992. Email him below or follow Gary on LinkedIn.

Co-authoring this blog is Perry Alexander of Success Messenger Group. Alexander’s passion is conveying information clearly and compellingly. He is a veteran marketing strategist, copy editor, design pro and video producer. Hennerberg and Alexander have worked together since 1996. They integrate direct marketing methodology with online video and other marketing applications for end-to-end, strategy-to-roll-out initiatives.  Follow Perry on LinkedIn.

 

Direct Mail for the Modern Marketer

Summer Gould
Direct Mail Design: Copy
Oct 2, 2014

At this point, after you have looked at the layout and color/images in the last two blog posts, you should...



Reinventing Direct

Gary Hennerberg
5 Proven Ways to Create a Blockbuster Unique Selling Proposition
Oct 1, 2014

You've heard of USP. A strong unique selling proposition can produce more sales because it works to engrain new long-term...



Keeping Search Profitable

Amanda G. Watlington, Ph.D.
6 Keys to Search Success in 2014
Sep 30, 2014

What if someone gave you scientific data on what hundreds of sites are doing to get thousands of top keyword...



Ruthless B-to-B Marketing

Ruth P.  Stevens
Fresh Insights in Selling to SMBs
Sep 25, 2014

Despite the attention given to large enterprise marketing, it's small and medium businesses (SMB) where the bulk of marketing investments...



Marketing Sustainably

Chet Dalzell
Digital Onslaught: I'm Losing My Brain, and What’s Left Is Being Rewired
Sep 29, 2014

I am convinced that the ubiquity of and access to knowledge—largely digital and increasingly mobile—that I have come to depend...



The Power Punch

Carolyn Goodman
One Size DOES NOT Fit All in B-to-B Marketing
Sep 26, 2014

Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales...



Mobile-First Marketing

Greg Hoy
You Know Your Mobile Customers Better Than You Think
Sep 24, 2014

Consumers are generally very attached to their smartphones and only connect with those they trust. This very reason is why...



The Integrated Email

Cyndie Shaffstall
Are We Hypocrites on Privacy?
Sep 22, 2014

I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often,...



Making Social Sell

Jeff Molander
3 Ways to Waste Time on LinkedIn, but Feel Good About It
Sep 19, 2014

Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the...



Brand Matters

Andrea Syverson
Is It Time for a True Goodbye?
Sep 16, 2014

As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Freeform Data Are Not Exactly Free
Sep 11, 2014

Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every...



Marketing Nuggets

Michael Lowenstein
1-Trick Ponies and Customer Loyalty Behavior
Sep 9, 2014

About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has...



Muscle Marketing

Wendy Montes de Oca
Penguin 3.0 Is Coming and It’s Time to Clean House
Aug 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



Here's What Counts

Chuck McLeester
Planning ROI? Turn the Funnel Upside-Down
Aug 26, 2014

Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the...



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



Answers to Your Video Direct Marketing Questions

 
From video SEO, production, YouTube questions and more, today we're answering viewer questions posed during our recent Online Video Marketing Deep Dive webinar. With hundreds of you who registered and participated, we couldn't get to all of your questions during the presentation, so today we answer questions that include the value of embedding videos in YouTube, frequency of posting new videos, use of humor in videos, talking heads versus slide shows, call-to-actions, production and more. (If the video isn't just above this line, click here to view it.)

If your question didn't get answered or you have one to ask, post it in the comments section below, or email us directly.

If you missed our Oct. 24 webinar, you can watch it here.

Email us to request our equipment/editing app list mentioned in today's video. While it's not an exhaustive review of everything on the market, it includes what we use, which has worked well for us.

By the way, our next blog posts will begin a series that dissects the YouTube Creator Playbook and what it means to direct marketers who want to use online video marketing. Watch for it!

Companies Mentioned:

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: