Current Issue of Denny Hatch's Business Common Sense
The Target Marketing Group presents: July 24, 2008: Vol. 4, Issue No. 41
Business Common Sense
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My friend, Goldberg, had a subscription to the old Metropolitan Opera on West 40th St. For years he sat next to a lady whose husband, on the other side of her, fell asleep through most of every performance.

When the Met moved to Lincoln Center, Goldberg decided he’d had enough and informed the lady he was giving up his seats.

“I’m so sorry,” she said. “I’ve really enjoyed having two men sleeping with me for the past 20 years.”

Now—at age 72—I have become hooked on opera.

Who’d a thunk it?
Takeaway Points to Consider:
* Peter Gelb revolutionized a centuries-old business model that depends on butts in seats.

* Formerly limited to 4,000 seats at the Metropolitan Opera house, Gelb added 12,000 to 15,000 more seats in movie theaters and cruise ships around the world.

* The result, more people will pay to attend HD theater telecasts than go to the home venue in Lincoln Center.

* Does your organization encourage so-called “intrapreneurship”—enabling existing employees and associates to expand your brand and build new businesses?

* Do you have products or services with content that could be repositioned and slightly adapted for an entire new market? If so, this can be a lot easier, quicker and cheaper than starting a new business from scratch.

* Do you make it easy for your people to execute new ideas? For example, the publisher of this e-zine is North American Publishing Co. in Philadelphia—a privately held company so trusting of its publishers that new magazines and Web products have been launched after OKing a one-page business plan.

Lyris
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IN THE NEWS
New Season Announced! 2008-09 Live in HD
The Met’s groundbreaking series of live, high-definition performance transmissions to movie theaters around the world expands in its third season. To meet increasing global demand, The Met: Live in HD will present 11 transmissions in 2008–09, up from eight. The HD productions will be seen in almost 800 venues and a number of new countries in South America and Europe are joining the network this season. Don’t miss the chance to experience the Met live at your local movie theater!
—Metropolitan Opera Web site, July 17, 2008
Web Sites to Today's Edition:
Metropolitan Opera Web site
http://tinyurl.com/5gufeq

Met at the Movies: 2008-2009 Schedule
http://tinyurl.com/5mrv3o

“New Era Brings Buzz (and Big Budgets) to the Met”
http://tinyurl.com/5d79cs

Luciano Pavarotti — “La Donna è Mobile
http://www.youtube.com/watch?v=xCFEk6Y8TmM

Charlie Rose: A Conversation With Natalie Dessay
http://tinyurl.com/6qopur

“The Metropolitan Opera—Turnaround Case Study”
http://tinyurl.com/5gq89c

“The Daughter of the Regiment” – The Playbill
http://www.playbillarts.com/features/article/7635.html

“Daughter of the Regiment,” David Patrick Stearns Review
http://tinyurl.com/6jagnw


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