Takeaway Points to Consider:
* Peter Gelb revolutionized a centuries-old business model that depends on butts in seats.
* Formerly limited to 4,000 seats at the Metropolitan Opera house, Gelb added 12,000 to 15,000 more seats in movie theaters and cruise ships around the world.
* The result, more people will pay to attend HD theater telecasts than go to the home venue in Lincoln Center.
* Does your organization encourage so-called “intrapreneurship”—enabling existing employees and associates to expand your brand and build new businesses?
* Do you have products or services with content that could be repositioned and slightly adapted for an entire new market? If so, this can be a lot easier, quicker and cheaper than starting a new business from scratch.
* Do you make it easy for your people to execute new ideas? For example, the publisher of this e-zine is North American Publishing Co. in Philadelphia—a privately held company so trusting of its publishers that new magazines and Web products have been launched after OKing a one-page business plan.
