| The Target Marketing Group presents: | Jun 18, 2009: Vol. 5, Issue No. 12 | | | | Recessionary Marketing: Automation Makes It Click
In a recession, B2B marketers have to do more with less, keeping customers and prospects engaged and sales happy. Silverpop Engage B2B (formerly Vtrenz®) new white paper shows you how to do it all. Download your copy from Silverpop today! | | Kindle: The Greatest Publishing Business Model Since Gutenberg In the final week of May 2009, BookExpo America—the vast annual book publishing conference—took place at the Javits Convention Center on the West Side of Manhattan.
According to the MediaBistro blog GalleyCat, a panel featured 56-year-old editor Tina Brown (Tatler [U.K.], The New Yorker, Talk, Vanity Fair and currently TheDailyBeast.com) railing against Amazon.com for its lowball pricing of books for the magical new e-reading machine, Kindle.
"$9.99 is a paltry, pitiful sum," Brown proclaimed.
Brown is a great editor, but she doesn't know squat about book publishing or business models. Takeaway Points to Consider: - It does your reputation no good to spout off publicly on subjects you know nothing about.
- Before you beta test a new business, be sure you've figured in all expenses, right down to the cost of postage for your billing series.
- When an industry-changing business model such as Kindle arrives on the scene (soon to be joined by a legion of competitors), you better start brainstorming survival tactics. Otherwise, prepare to be toast.
- Does some way exist to deliver your product or service to end users in a more cost-effective and environmentally friendly format?
- For example, traditional book publishing (1) must change the consignment system so retailers own outright the books they buy; (2) move to print-on-demand book manufacturing, so that inventory is maintained electronically in a computer rather than stacked on pallets in warehouses; (3) enable bookstores to receive commissions on electronic book sales that they generate. If they don't, Jeff Bezos of Amazon will be the last man standing.
| IN THE NEWS Tina Brown Bashes $9.99 Digital Books Daily Beast founder Tina Brown and her husband Sir Harold Evans held a stuffy, packed BEA amphitheater in rapt attention yesterday—quizzing four CEOs about these difficult days for publishing. When Brown lost her voice halfway through the presentation, her husband stepped up to finish the panel. Before leaving, Brown railed against Amazon.com, Inc.'s pricing for the average Kindle book: "$9.99 is a paltry pitiful sum," she said. —MediaBistro.com Galley Cat, May 29, 2009 | | | Top of Page
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