Wayne Townsend

Wayne Townsend
Big Data vs. Actionable Data: 2 Steps for Capturing the Information You Need

We've all heard the phrase "Big Data" and, as marketers, you may be struggling to incorporate a solution for managing it. But are you trying to solve the right problem? Is big data really what you need, or is it a catchy phrase better used by those who think they need to capture every keystroke for day-to-day business activities? My advice to marketers is this: "Don't try to boil the ocean." Think about the data you need to drive your marketing programs and make yourself relevant and timely