Nathan Safran, director of research for NAPCO Media, analyzes and conducts a lot of research for marketers and about marketers.
Yesterday, Herschell Gordon Lewis passed away in his home. He was 90 according the The New York Times … 87 according to BBC.
The slippery impression of authenticity has a huge impact on how customers think of you. That’s why it’s time to ground your brand.
I’m hosting a dinner in New York next week for financial services marketers. A chance for readers with similar interests to meet up.
Email is a great tool for customer acquisition. But, it’s easy for emails to get blocked by firewalls or marked as spam by recipients.
As we’re heading into the era of wearables and IoT, the tricky part is figuring out which technologies belong in your marketing budget.
What’s more important to CX? Your people or your automation? Recent evidence from the fast food sector isn’t so good for the humans.
‘A Game of Thrones’ in content marketing is a subject you could write a book about. But there’s a dark side to all of these metaphors.
How Tammy Nelson, CMO of American Modern Insurance Group, is building a great customer experience for the insurance industry.
Is a smartphone all you need to start shooting compelling video? Yes!
Why’s this happening now? It’s a great opportunity for your brand to make a compelling impression just by telling your own story.
Marketing technology (MarTech) has exploded during the past 10 years. It’s gone from a few hundred specific platforms, to thousands
There are more MarTech products serving more needs than we ever expected.
The Olympics are the marketing event of the moment. So I decided to focus on the most interesting part of these games: The commercials!
Dentsu Aegis has acquired the data-driven agency giant Merkle for about $1.5 billion. They agreed to terms yesterday on a deal that