What’s more important to CX? Your people or your automation? Recent evidence from the fast food sector isn’t so good for the humans.
‘A Game of Thrones’ in content marketing is a subject you could write a book about. But there’s a dark side to all of these metaphors.
How Tammy Nelson, CMO of American Modern Insurance Group, is building a great customer experience for the insurance industry.
Is a smartphone all you need to start shooting compelling video? Yes!
Why’s this happening now? It’s a great opportunity for your brand to make a compelling impression just by telling your own story.
Marketing technology (MarTech) has exploded during the past 10 years. It’s gone from a few hundred specific platforms, to thousands
There are more MarTech products serving more needs than we ever expected.
The Olympics are the marketing event of the moment. So I decided to focus on the most interesting part of these games: The commercials!
Dentsu Aegis has acquired the data-driven agency giant Merkle for about $1.5 billion. They agreed to terms yesterday on a deal that
I’m going to go out on a limb and guess that most of you reading this have not thought seriously about Facebook Live yet…
In this episode of Tech Talk, Target Marketing dives into data as a service (DaaS).
America’s first official World’s Fair was held right here in Philadelphia: The Centennial International Exhibition of 1876.
Being successful today often comes down to having people on your staff who have the vision to see how things fit together.
All forms of information and entertainment are a finger click away, and they’re boring! But people still pay attention to an experience
There are over 5,000 marketing tools available today, from marketing clouds to personalized “hand-written” postcards. Are they helping?