Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Content Marketing and 'The Art of War'

Two business phenomena, one very new and the other very old: Content Marketing and "The Art of War." We’re going to talk about three ways this ancient text applies to your content marketing, focusing specifically on how to win without fighting.

What 'Customer-First' Looks Like

There are a lot of things in business named for the customer: “customer experience,” “customer journey,” “customer-centric,” “customer relationship management” (CRM), “voice of the customer” ... and probably a few others that I’m forgetting.