Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

The Elements of Great Direct Marketing

The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them …

The Secret to Great Headlines: COFFEE

Headlines are important. They were always important, but even more important now. Headlines are as important as coffee in the morning.