The NFL discussed actual gambling as part of the NFL — at the game or in your home, every Sunday. Why would they do that? Disruption.
Latane Conant, CMO of Appirio, visits Marketing Garage to talk about how they’ve built Appirio’s marketing capability.
In a consumer data world that appears increasingly creepy to its subjects, what does the future of email marketing look like?
The digital evolution has taken publishing just as far beyond print media as it has marketing.
Marketing leaders have acquired (or been loaded with) more responsibility in almost every area.
The EU’s General Data Protection Rules go into effect May 25 — what do you need to do to be ready for this new law?
People buy experiences, not products. So, should companies align behind an “Experience System of Record”?
5G mobile networks are coming. Time for consumers, media and marketers alike to get ready for the era of truly constant connectivity.
Omnichannel marketing is essential to the customer journey across all industries — not just retail.
B2B ratings and review firm Clutch surveyed over 1,000 U.S. consumers about what they wanted in advertising. Here’s what they learned.
We’re at the point where technology isn’t just offering new options for interacting with customers, it’s demanding them.
Mitch Joel stops by the “Marketing Garage” to talk about the relationship between marketing creativity and marketing technology.
Are you just buying marketing technology, or empowering a marketing strategy?
Few marketing channels have benefited more from tech than print. Interactive print allows marketing materials to do amazing things.
We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.