Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Experiences Cut Through the Noise

All forms of information and entertainment are a finger click away, and they’re boring! But people still pay attention to an experience

Is Marketing Technology Helping?

There are over 5,000 marketing tools available today, from marketing clouds to personalized “hand-written” postcards. Are they helping?

The Art of War and Content Marketing

"The Art of War" is one of those unconventional sources of business wisdom that's gone from being outside the box and cool to a sort of 1980s cliche. But scratch the surface, and the ancient text still has surprising relevance to any strategic endeavor. Even on subjects as non war-like as content marketing. Here are three ways this ancient text applies to your content marketing.

Content Is Magic

Why is content marketing such a big deal? Because with the way the Internet has evolved, content is magic.

Your Future Is Beyond Advertising

I’ve been covering marketing for almost a decade now, and one word I say far less than I ever thought I would is “advertising.”