Target marketing has always been about technology. Direct mail itself was a technological advance. So was the customer list and, in its own way, the offer. Each of these things became a piece of the marketing toolkit. The hammers, wrenches, chisels and files that built profits. Today, we have some power tools in the shed, too, but most of them represent new ways to implement the fundamentals.
Pictured is, to me, the most interesting chart in our "2015 Media Usage Survey." This chart reveals which trendy new marketing tactics are actually gaining traction with Target Marketing readers, and which ones aren't