People use social media for trip inspiration and planning, and they prefer content from influencers about prospective destinations.
TD Bank CMO Patrick McLean on the strategy and tech behind “America’s Most Convenient Bank” brand.
Our 2018 Omnichannel Marketing Survey is still ongoing, but the early results are surprising.
Dealerscope’s Rob Stott and Target Marketing’s Thorin McGee look at how AI chatbots are changing consumers’ interaction with brands.
Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.
It was a great year for marketing. Not only did we get access to a lot of new technologies, marketers found ways to use them to
Smartphones changed the way consumers interact with the digital world. But that new reality isn’t static, and smartphones are changing.
Well marketers, 2017 is drawing to a close, and most people take the end of the year to reflect upon the previous months. We did, too.
Change is going to come to marketing. Here are three marketing predictions for what will change the most in 2018.
When it’s good, you know it. And by “it” we mean branding. Hear why in this podcast Q&A with Deb Gabor, author of “Branding Is Sex.”
Here’s what marketers are seeing as the most important digital marketing goals, challenges, tactics and more for the year ahead.
How will augmented reality impact consumer media habits, and how marketers reach them? This week, Marketing Garage brings you a recent conversation between Thorin and Rob Stott, editorial director of the consumer electronics retail magazine Dealerscope, about what AR means for consumers, electronics retailers and marketers alike. You can catch the full video here. And…
Robert Rose asks, why are we “willing to accept a 30 percent tax on our media buy just because that’s as good as it’s gonna get.”
Voice assistants and smart speakers are taking digital to a voice-activated, audiocentric realm you’ve never seen before.
New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed.