96% of Americans go online while watching TV, 79% from smartphones. Hallelujah! All those viewers can respond to TV ads! … If only
One finding that came out of our Media Usage Survey — Target Marketing readers aren’t really interested in TV Ads.
The customer journey is emotional. Working the tools of marketing is technical. Who’s suited to balance those correctly? Not Batman.
“When your agenda is the entire company’s agenda … you’re now driving the entire company’s agenda.” … Or are you?
Ted Cruz still doesn’t know what hit him, but Carolyn Goodman has a pretty good idea: “Trump understands the why behind the buy.”
You do your best to satisfy your customers, deliver on your promises, provide great service … And then someone starts to complain
The first time I saw a 360-degree video on Facebook, I didn’t know what it was. It was definitely new media to me.
Writing can be easy, especially if you know your market. Here are five tips to help you stay on target and turn out great content.
I love a good goofy YouTube series. One of my favorites is How It Should Have Ended, and HISHE has a hidden lesson for all marketers.
Welcome to the Cloud Wars! Five major, integrated marketing platforms vying to be your marketing team’s online office.
Brian Weiss spoke to Target Marketing about cloud platforms and how HP Hub aims increase speed and accessibility to enable marketers
Scott McCorkle spoke to Target Marketing about cloud platforms & how Salesforce Marketing Cloud is redefining engagement for marketers.
It took a while for ERP (enterprise resource planning)-style solutions to really reach marketing. Companies could automate and optimize
With so much buzz around marketing technology investments, you’d think businesses expect the clouds to make rain.
I expect you’ll say no. But if they’re working, isn’t that exactly what you’re counting on your marketing automation tools to do?