Marketers are becoming the people who buy marketing tech and build the technology stack. But what’s the best way to do that?
Michael Capriotti discusses how marketing technology is changing the healthcare experience.
Scott Dikkers explains how he hired content writers at The Onion, and gives examples of companies using outrageous branding.
Is any topic more unlikely to draw an audience than dermatology? Ask Dr. Pimple Popper, the doctor with 2.5 million YouTube followers.
The Adobe Advertising Cloud allows marketers to bring television ad buying into their programmatic digital ad buying platform.
We talk about the “ideal” customer so often that it practically becomes a fetish. What if the idea of your ideal customer is a myth?
Cursing, cussing, swearing, profanity … No matter what you call it, the good old four-letter colloquialism leaves an impression
Facebook plans to upend what the Internet is, blur the lines between our offline and online lives, and basically bring The Singularity.
Gen Xers view 1.5 billion YouTube videos a day, and 75 percent are watching videos related to nostalgia and the past.
FinTech allows FinServ marketers to leverage new technology to create a better experience for consumers and the businesses they serve.
Let’s talk about what that costs, and perhaps what you might expect to earn yourself. These numbers come from the “2017 Salary Guide.”
We focus so much on the new tech in marketing that sometimes we forget the hands and minds who use them.
The accidents that just came naturally as part of being The Onion did more to promote the brand than anything they did intentionally.
Skyjet is a company that allows consumers to book private jet flights in a seamless and efficient way — through an app.
The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them …