Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Omnichannel for All

We’re at the point where technology isn’t just offering new options for interacting with customers, it’s demanding them.

Mitch Joel: Technology vs. Creativity

Mitch Joel stops by the “Marketing Garage” to talk about the relationship between marketing creativity and marketing technology.

The State of Omnichannel Marketing

We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.