We got our first Christmas card this week! That’s crazy. They’re skipping the best holiday: Halloween!
Marketers are living in a whole lot of in-betweens. Not just between physical and digital. We’re also on the cusp of an AI revolution.
“Direct” may be the most controversial word in marketing. To some it’s any marketing that’s directly addressable, others think …
“A person is smart. People are dumb.” That’s been my best friend’s favorite quote since we were 16. But it has a flaw: Compassion.
The people make the marketing. That may sound corny, but it’s true. And all of our marketing technology is only making it more true.
There’s only one Target Marketer of the Year, but there are hundreds of marketers out there who deserve recognition for leading
This issue is all about the people moving marketing. What about the people looking to move into marketing? Or at least into new roles
Avishai Sharon of TrenDemon explains how his company helps marketers better understand the impact of their content marketing efforts.
I’m at Dreamforce for the third time, and it’s massive. What drives thousands of marketers across the country to these mega shows?
Nathan Safran, director of research for NAPCO Media, analyzes and conducts a lot of research for marketers and about marketers.
Yesterday, Herschell Gordon Lewis passed away in his home. He was 90 according the The New York Times … 87 according to BBC.
The slippery impression of authenticity has a huge impact on how customers think of you. That’s why it’s time to ground your brand.
I’m hosting a dinner in New York next week for financial services marketers. A chance for readers with similar interests to meet up.
Email is a great tool for customer acquisition. But, it’s easy for emails to get blocked by firewalls or marked as spam by recipients.
As we’re heading into the era of wearables and IoT, the tricky part is figuring out which technologies belong in your marketing budget.