Marketing executives are challenged to assemble complicated — yet capable — marketing technology stacks like never before.
I wanted to take this week to call out something really interesting: The steps marketers found worthwhile when choosing tech to buy.
Adrian Dayton, founder of ClearView Social, shares how his company’s technology helps marketers share content socially.
Wu-Tang Clan’s “C.R.E.A.M.” is a concept that applies to all business. But it fits the marketing department more and more every year.
By determining what’s reality and what’s not, marketers can learn how to apply AI to their businesses to see huge results.
Marketing today happens through a lot of devices and channels. To succeed in that environment, there are 3 things you must understand.
Neil Gomes details Jefferson’s top initiatives for becoming customer focused, and how artificial intelligence plays a role in this.
New research sheds light on the processes companies use to choose their marketing technology purchases and manage vendors.
I’ve been working on our research “The Marketing Tech Buying Process,” and have one question: Are marketers buying tech too casually?
This study looks at the processes and people involved in marketing technology purchases.
Michael Capriotti, VP of integrated care for Virtua Health, talks about how healthcare marketing has changed over his 16 year career.
Bob Bly once asked, “Can a Computer Write Better Copy Than You?” Well, InspiroBot can definitely write a weirder motivational poster!
Last week Millennials were killing casual dining. Today: Millennials are spending too much money eating out!
Get an inside look at how the platform works with a direct mail campaign.
A new study blames Millennials for “Killing Casual Dining Restaurants” like Ruby Tuesday and TGIFridays.