Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

How Do You Buy Marketing Tech?

Marketers are becoming the people who buy marketing tech and build the technology stack. But what’s the best way to do that?

Tech Talk: Programmatic TV Ads

The Adobe Advertising Cloud allows marketers to bring television ad buying into their programmatic digital ad buying platform.

Your Ideal Customer Is a Myth

We talk about the “ideal” customer so often that it practically becomes a fetish. What if the idea of your ideal customer is a myth?

People Make the Marketing

We focus so much on the new tech in marketing that sometimes we forget the hands and minds who use them.

The Elements of Great Direct Marketing

The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them …