Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

The Day I Was Just THE WORST!

Monday I helped a little old lady cross the street. Hopefully that banked some good Karma, because yesterday, I was just the worst!

Is Social Media Really Free?

I tend to think of Facebook, Twitter and LinkedIn as channels where you don’t have to pay for access to audience if you’re interesting

The War on Beards

The Marketers With Beards Facebook group recently saw several proudly bearded members newsletters carried ads for Harry’s razors!

Your Marketing Superheroes

Offer, list, message … these are the traditional heroes of direct marketing. But sometimes you need more than just great creative.

(Not So) Secret Marketing Identities

While working on “Your Marketing Superheroes,” we asked noted pop culture expert Rick Marshall what brand values he sees in the heroes

It's All About Characters

USA Network has the slogan “Characters Welcome.” So should your marketing department. And it applies to the content you produce, as