Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Direct Mail: Marketing's First Killer App

Target marketing has always been about technology. Direct mail itself was a technological advance. So was the customer list and, in its own way, the offer. Each of these things became a piece of the marketing toolkit. The hammers, wrenches, chisels and files that built profits. Today, we have some power tools in the shed, too, but most of them represent new ways to implement the fundamentals.