When it comes to technology, adoption is everything. And that’s a great opportunity for marketers … like Megadeth.
Monday I helped a little old lady cross the street. Hopefully that banked some good Karma, because yesterday, I was just the worst!
Yoram “Jerry” Wind, marketing professor at The Wharton School of the University of Pennsylvania and head of its SEI Center business
Some weeks I have time to obsess over a new marketing strategy. Other weeks, my interests are more scattered. Here are four quick ideas
What are you to your customers? A vendor? A catalog? A funny commercial mascot? For many brands, there’s a chance to be so much more.
January is an ideal time to take stock of the topics that keep coming up and make predictions about what they mean for the year ahead
There’s a type of fan-funded marketing going on today that’s changing how companies are built. Not enough people are talking about it.
One topic that came up during our interview with Daymond John was what he looks for in a marketer, and what made him hire his first.
A couple issues ago, I interviewed “Shark Tank” star Daymond John for our cover story “The Shark on Marketing.”
I tend to think of Facebook, Twitter and LinkedIn as channels where you don’t have to pay for access to audience if you’re interesting
The Marketers With Beards Facebook group recently saw several proudly bearded members newsletters carried ads for Harry’s razors!
Offer, list, message … these are the traditional heroes of direct marketing. But sometimes you need more than just great creative.
While working on “Your Marketing Superheroes,” we asked noted pop culture expert Rick Marshall what brand values he sees in the heroes
USA Network has the slogan “Characters Welcome.” So should your marketing department. And it applies to the content you produce, as
Here’s the story of Dr. Strangebird: How Cajun Grocer got me to stop worrying and trust the turducken.