Skyjet is a company that allows consumers to book private jet flights in a seamless and efficient way — through an app.
The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them …
Editor-in-Chief Thorin McGee discusses three top trends that emerged from the “Marketing Mix 2010-2016” research.
Target Marketing has compiled a multiyear cross-section of “Media Usage Survey” data to shed light on the evolving marketing mix.
Last year, SunTrust Bank started a movement with the goal of “lighting the way to financial well-being” for 5 million Americans.
There is a secret to marketing: If a customer pays you for your product or service, you will deliver it. United broke that promise.
Welcome to Part-Two of Target Marketing’s interview series with Peter Horst, author, speaker and marketing consultant.
Watson artificial intelligence is being infused into all of IBM’s marketing, commerce and supply chain products.
Once the CMO of Capital One, Peter Horst has seen first-hand the strides financial services marketers are making with personalization.
According to Adobe CEO Shantanu Narayen, transformation is all or nothing. Adobe came to Vegas to commit to the “Experience Business.”
In the final video of Target Marketing’s four-part video series with Charlie Fusco, CEO of Synergixx, she gives her tips on conversion.
In this episode of “Tech Talk,” Thorin McGee of Target Marketing talks with Oren Jacob, CEO of PullString.
Charlie Fusco talks about the importance of owning customer data and the technology that can help you do just that.
In this episode of “Marketing Garage,” Lauren A. Koenig, CEO of TWIP, discusses the technology powering her company.
Headlines are important. They were always important, but even more important now. Headlines are as important as coffee in the morning.