Tim Altier

Tim Altier
Lifecycle Marketing: 5 Steps to Take Customers From 'Suspect' to 'Advocate'

Marketers have the opportunity to get closer to customers by focusing on the customer lifecycle. While transaction value is the most common measurement of a customer relationship, advocacy from a customer is marketing gold. Engagement deepens the customer relationship and creates opportunities to secure connections with new prospects in your customers’ networks. Here is a real-life example and five actionable steps that may inspire you to engage in deeper customer lifestyle analysis.