Stephen H. Yu

Stephen H. Yu

Stephen H. Yu is a world-class database marketer and Associate Principal, Analytics & Insights Practice Lead for eClerx. Stephen has a proven track record in comprehensive strategic planning and tactical execution, effectively bridging the gap between the marketing and technology world with a balanced view obtained from over 28 years of experience in best practices of database marketing. Prior to eClerx, he served as VP, Data Strategy & Analytics at Infogroup, and previously he was the founding CTO of I-Behavior Inc. “As a long-time data player with plenty of battle experiences, I would like to share my thoughts and knowledge that I obtained from being a bridge person between the marketing world and the technology world. In the end, data and analytics are just tools for decision-makers; let’s think about what we should be (or shouldn’t be) doing with them first. And the tools must be wielded properly to meet the goals, so let me share some useful tricks in database design, data refinement process and analytics.” Reach him at Stephen.Yu@eclerx.com.

Personalization Framework

In the age of constant bombardment with marketing messages, staying relevant to prospects and customer is not just good practice in the

Why Buzzwords Suck

Let’s talk about why buzzwords are bad for the data and analytics business. I don’t entirely deny that there are some benefits of

Don’t Hire Data Posers

There are data geeks and there are data scientists. Then there are data plumbers, and there are total posers. In this modern world

Data Must Flow, But Not All of Them

Like any resource like water, data may be locked in wrong places or in inadequate forms. We hear about all kinds of doomsday scenarios

Facing the Future

Recently, I participated in a panel discussion at a major e-commerce conference. The topic was about the “Future of Marketing,” and

Putting Data to Use

The value of data does not depend on size or shape of them. It really depends on how useful data are for decision-making. Some data