Staff Writer

Staff Writer
Feeding ‘The Connection’ That Starts With Canon Solutions America

In the eyes of the consumer, a successful campaign will be a campaign that makes use of all available platforms in a logical and consistent way without being overbearing. Be it an ad designed for the mobile experience, a related video or a direct mail piece that lands directly in the hands of the intended audience, a marketing campaign that moves fluidly through every media channel may be challenging, but it is undeniably effective.

Happy Birthday, Celebrate With Special Offers

It’s your birthday and many retailers know it. A birthdate is one of the many pieces of data asked for when consumers sign up to receive special promotions. When your special day arrives, so does some great email offers. Here’s a few received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world:

‘You’re a Marketing Success, Charlie Brown!’

For 50 years, the 1965 animated television special, “A Charlie Brown Christmas” has been an annual holiday tradition for many families. And on Nov. 6, Charlie Brown, Snoopy and the rest of the beloved Peanuts characters will make their big-screen debut in theaters. Email marketers have decided to leverage Charlie Brown’s “Good Grief” into great offers built around the timeless icon’s cinematic splash.

Don't Say Goodbye: Spotify Makes the Retention Play

It's not a goodbye, Spotify. It's just a "can't we just be friends-with-ads" instead of a "friends-with-no-ads." It's not you, it's me. Really. I just can't justify the $10 a month. Look, you're great, but this just isn't working out.

Ring, Ring ... Home Depot Savings Calling

To promote its mobile alerts, Home Depot’s email from Oct. 19 featured a cell phone with scrolling messages detailing an offer — $5 off a purchase — that customers receive once they sign up for the program. Furthermore, the messages promote how easy it is to shop from the mobile alerts.

Think Pink: Retailers Promote Cancer Awareness to Customers

October is Breast Cancer Awareness Month and email marketers are busy encouraging their customers to take advantage of special promotions. Most of these emails include promises from the retailers that they will donate a portion of their sales toward cancer organizations, an extra incentive to get subscribers to shop this month.