When you employ digital marketing identification and validation tools with your targeting data, you can do some amazing things.
NAPCO Media, a leading B2B media company and parent company of Target Marketing, announced Nathan Safran will be director of research.
From Excel to “The Cloud,” your data can be anywhere. It’s time to clean up the mess and get organized in one, centralized database.
Following President Obama’s State of the Union address last night, the Direct Marketing Association (DMA) issued the following
It’s your birthday and many retailers know it. A birthdate is one of the many pieces of data asked for when consumers sign up to receive special promotions. When your special day arrives, so does some great email offers. Here’s a few received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world:
With winter weather fast approaching, companies with lots of gear for outdoor sports enthusiasts have rolled out email campaigns. Zoot Sports and Tasc Performance both dropped emails this week. One shortened the process to get subscribers to its website, the other provided more information upfront. Please check out the slideshow for a quick look at both emails.
It’s not every day that you get an email that looks like it was sent through a time warp from the year 2000. But a throwback design, and a good offer, make the latest effort from DAK Industries really stand out. Please check out the slideshow for a quick look at how DAK promotes a special offer to its core audience.
For 50 years, the 1965 animated television special, “A Charlie Brown Christmas” has been an annual holiday tradition for many families. And on Nov. 6, Charlie Brown, Snoopy and the rest of the beloved Peanuts characters will make their big-screen debut in theaters. Email marketers have decided to leverage Charlie Brown’s “Good Grief” into great offers built around the timeless icon’s cinematic splash.
Harry’s manufactures and sells razors and shaving accessories directly to consumers, but with a limited choice of options. So an email from the brand earlier this week with the subject line “Introducing our limited edition shave set” stands out to customers who already know of Harry's small product line.
It's not a goodbye, Spotify. It's just a "can't we just be friends-with-ads" instead of a "friends-with-no-ads." It's not you, it's me. Really. I just can't justify the $10 a month. Look, you're great, but this just isn't working out.
To promote its mobile alerts, Home Depot’s email from Oct. 19 featured a cell phone with scrolling messages detailing an offer — $5 off a purchase — that customers receive once they sign up for the program. Furthermore, the messages promote how easy it is to shop from the mobile alerts.
Health care and beauty retailer drugstore.com usually shows a wide variety of products in its email campaigns as part of a special, percentage-off sale. And there’s some of that here as well. But starting with the subject line, there are also a few elements that offer some inspiration. Please check out the slideshow for a quick look at how drugstore.com proves that even the most successful brands need to tweak their marketing prescription every so often.
Canon USA is a Gold Sponsor at the upcoming Social Media & Inbound Marketing Master Class in New York City on Friday, Oct. 16.
October is Breast Cancer Awareness Month and email marketers are busy encouraging their customers to take advantage of special promotions. Most of these emails include promises from the retailers that they will donate a portion of their sales toward cancer organizations, an extra incentive to get subscribers to shop this month.
The Social Media & Inbound Marketing Master Class is a full-day class for marketing, publishing and printing professionals.