Staff Writer

Staff Writer
Happy Birthday, Celebrate With Special Offers

It’s your birthday and many retailers know it. A birthdate is one of the many pieces of data asked for when consumers sign up to receive special promotions. When your special day arrives, so does some great email offers. Here’s a few received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world:

Battle for the Core: Zoot vs. Tasc in the Email Inbox

With winter weather fast approaching, companies with lots of gear for outdoor sports enthusiasts have rolled out email campaigns. Zoot Sports and Tasc Performance both dropped emails this week. One shortened the process to get subscribers to its website, the other provided more information upfront. Please check out the slideshow for a quick look at both emails.

 

Throwback-Style Email From DAK Industries

It’s not every day that you get an email that looks like it was sent through a time warp from the year 2000. But a throwback design, and a good offer, make the latest effort from DAK Industries really stand out. Please check out the slideshow for a quick look at how DAK promotes a special offer to its core audience.

‘You’re a Marketing Success, Charlie Brown!’

For 50 years, the 1965 animated television special, “A Charlie Brown Christmas” has been an annual holiday tradition for many families. And on Nov. 6, Charlie Brown, Snoopy and the rest of the beloved Peanuts characters will make their big-screen debut in theaters. Email marketers have decided to leverage Charlie Brown’s “Good Grief” into great offers built around the timeless icon’s cinematic splash.

Harry’s Simple Email Combines Commerce and Social Mission

Harry’s manufactures and sells razors and shaving accessories directly to consumers, but with a limited choice of options. So an email from the brand earlier this week with the subject line “Introducing our limited edition shave set” stands out to customers who already know of Harry's small product line.

Don't Say Goodbye: Spotify Makes the Retention Play

It's not a goodbye, Spotify. It's just a "can't we just be friends-with-ads" instead of a "friends-with-no-ads." It's not you, it's me. Really. I just can't justify the $10 a month. Look, you're great, but this just isn't working out.

Ring, Ring ... Home Depot Savings Calling

To promote its mobile alerts, Home Depot’s email from Oct. 19 featured a cell phone with scrolling messages detailing an offer — $5 off a purchase — that customers receive once they sign up for the program. Furthermore, the messages promote how easy it is to shop from the mobile alerts.

drugstore.com Freshens Up its Email Mix

Health care and beauty retailer drugstore.com usually shows a wide variety of products in its email campaigns as part of a special, percentage-off sale. And there’s some of that here as well. But starting with the subject line, there are also a few elements that offer some inspiration. Please check out the slideshow for a quick look at how drugstore.com proves that even the most successful brands need to tweak their marketing prescription every so often.

Think Pink: Retailers Promote Cancer Awareness to Customers

October is Breast Cancer Awareness Month and email marketers are busy encouraging their customers to take advantage of special promotions. Most of these emails include promises from the retailers that they will donate a portion of their sales toward cancer organizations, an extra incentive to get subscribers to shop this month.

“The Walking Dead” Fans Support Make-A-Wish

Capitalizing on AMC’s hit series “The Walking Dead,” Make-A-Wish America partnered with website Omaze to offer fans of the show an opportunity to win a trip to New York Comic Com, attend a Season 6 premiere event on Oct. 9 and have lunch with one its stars for a $10 donation.

Houzz's Email Program Builds on Content and Community

Autumn is a great time for home improvement projects. However, unless you know what you want to do with absolute certainty, trying to get the ball rolling can be a daunting task. Where can you get some ideas? Whose opinions should you trust? What professionals should you hire? Where should you buy? Enter Houzz, a six-year-old platform with a focus on architecture, interior and exterior design, and renovation.

The Top Five Benefits of Marketing Automation

There is a growing buzz in the marketplace about Marketing Automation. It is an incredibly powerful, simple to implement and cost effective resource you can no longer live without. Marketing automation inexpensively increases the number and quality of sales leads, accelerates revenue growth and facilitates your competitive dominance as it is predictable and reproducible.

In this webinar you will learn the top five benefits of marketing automation including:
- Centralized Marketing Platform - Manage all marketing activities and email delivery within one tool
- Capture and Identify Leads - Convert anonymous website visitors into sales ready leads
- Real-Time Automation - Execute complex marketing campaigns in hours, not weeks
- Lead Scoring/Nurturing - Quantify and prioritize leads based on profile, behavior and interests
- Attribution and ROI Determination - Measure the impact of your marketing on revenue

Sponsored by Reach Marketing

Click here to view this free webinar, today!

Couldn't make it on October 1st?  No problem!  Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on-demand.