PebblePost, the inventor of Programmatic Direct Mail®, announced on June 22 the launch of the PebblePost Ad Server, the industry’s
In the eyes of the consumer, a successful campaign will be a campaign that makes use of all available platforms in a logical and consistent way without being overbearing. Be it an ad designed for the mobile experience, a related video or a direct mail piece that lands directly in the hands of the intended audience, a marketing campaign that moves fluidly through every media channel may be challenging, but it is undeniably effective.
Marketo, Inc. the leading provider of engagement marketing software and solutions, announced that it has entered into a definitive
The Academy of Interactive and Visual Arts honored NAPCO Media (Target Marketing’s parent co.) with two Silver Awards of Distinction.
When you employ digital marketing identification and validation tools with your targeting data, you can do some amazing things.
NAPCO Media, a leading B2B media company and parent company of Target Marketing, announced Nathan Safran will be director of research.
From Excel to “The Cloud,” your data can be anywhere. It’s time to clean up the mess and get organized in one, centralized database.
Following President Obama’s State of the Union address last night, the Direct Marketing Association (DMA) issued the following
It’s your birthday and many retailers know it. A birthdate is one of the many pieces of data asked for when consumers sign up to receive special promotions. When your special day arrives, so does some great email offers. Here’s a few received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world:
For 50 years, the 1965 animated television special, “A Charlie Brown Christmas” has been an annual holiday tradition for many families. And on Nov. 6, Charlie Brown, Snoopy and the rest of the beloved Peanuts characters will make their big-screen debut in theaters. Email marketers have decided to leverage Charlie Brown’s “Good Grief” into great offers built around the timeless icon’s cinematic splash.
It's not a goodbye, Spotify. It's just a "can't we just be friends-with-ads" instead of a "friends-with-no-ads." It's not you, it's me. Really. I just can't justify the $10 a month. Look, you're great, but this just isn't working out.
To promote its mobile alerts, Home Depot’s email from Oct. 19 featured a cell phone with scrolling messages detailing an offer — $5 off a purchase — that customers receive once they sign up for the program. Furthermore, the messages promote how easy it is to shop from the mobile alerts.
Canon USA is a Gold Sponsor at the upcoming Social Media & Inbound Marketing Master Class in New York City on Friday, Oct. 16.
October is Breast Cancer Awareness Month and email marketers are busy encouraging their customers to take advantage of special promotions. Most of these emails include promises from the retailers that they will donate a portion of their sales toward cancer organizations, an extra incentive to get subscribers to shop this month.
The Social Media & Inbound Marketing Master Class is a full-day class for marketing, publishing and printing professionals.