As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.
What happens when a buzzword like big data is uncovered as a half truth? While big data may be big in quantity, the data quality may be low grade and could even be hazardous to algorithms.
USAA promoted a new top executive in early September after its CMO decided to retire in the coming months. Roger Adams, who was USAA's CMO since 2010, is retiring as of Dec. 31.
It might seem like it is only a matter of time before the tech giants knock on banking’s door. In fact, a recent World Economic Forum report posited that big tech companies present a greater challenge to banks than fintech startups.
For nearly a year, health insurers have operated under a cloud of political and regulatory uncertainty that has taken a toll on finance
Lauren Schulz is director of OTC brand marketing at Dr. Reddy’s Laboratories. The Indian drugmaker, which acquired six OTC brands from
Marketing your dental practice is just one more thing you have to worry about. How about sharing some of that burden with your dental
What makes a marketing strategy “invisible” is that patients don’t need to know that important blogs, outlets or journals have linked
The hotel industry’s arch-nemesis AirBnB is gearing up to take on another slice of the hospitality sector’s pie with a new initiative
Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a
Women plan travel and men go along with the plans, according to new marketing research that also shows generational differences among
Robocalls are in the crosshairs. Among a lawsuit’s defendants are Royal Caribbean Cruises, LTD, Carnival Corporation and PLC and NCL
London-based Tail is a new fintech startup that offers a glimpse into the promise of Open Banking. This is seeing upcoming legislation in the EU and U.K. force banks to offer third-party developer access to your bank account data — with your permission, of course.
A notorious banking Trojan is targeting customers of a major bank with a new email spam campaign, which directs victims to a fake login page that's indistinguishable from that of their real bank.
With 109.9 million cards in circulation and an estimated valuation of $18.3 billion dollars, American Express need never worry about where their next round of funding might come from. Why then, do they continue to set the gold standard for content marketing, hustling to create some of the most trusted, most genuinely useful advice for small business owners and entrepreneurs?