Staff Writer

Staff Writer
ALC Presents Arlene Greenbaum Spirit Award

Data marketing industry leader, ALC, introduced its first “Arlene Greenbaum Spirit Award” at its annual FOR BROKERS ONLY luncheon, held on Friday, May 8 at The Lighthouse at Chelsea Piers in Manhattan.

Technology to Enhance the Marketer; Not Replace

Monetate, the leading provider of multichannel personalization to the world’s best brands, today announced a new solution, Predictive Decisioning, that amplifies – rather than attempting to replace — today’s marketers, allowing them to make real-time decisions, identify undiscovered audiences, and automatically determine the next best content or action to take regarding each unique customer – at enterprise scale

How to Win with Advertising in the Mobile-First Era

eMarketer estimates that mobile advertising spend will be double that of desktop by 2017. As consumers adopt a mobile-first mindset, are marketers’ programs ready to adapt to the changing tide? Join Kenshoo as we explore the trends and strategies that can help marketers more effectively optimize mobile advertising across search, social, and display.

Marketing to Snake People: We’re Just Like You

Don't adjust your computer screens, you read that right. And thanks to a new and hilarious browser extension for Google Chrome, you can be reading the words "Snake People" everywhere that you'd normally see "millennials." Browsing common business or news sites with it enabled really highlights the absolute absurdity that surrounds the misunderstanding of my generation.

Oracle Extends Mobile Capabilities of the Oracle Marketing Cloud

To help marketers and advertisers improve revenue, conversions and engagement from mobile marketing, Oracle has introduced new mobile capabilities to the Oracle Marketing Cloud that enable marketers and advertisers to leverage valuable mobile insights to deliver relevant content and media to their audiences.

5 New Ways Marketers Can Win on Google

Search engine marketing, especially organic SEO, has become one of the most important tactics in online marketing. And that has made Google one of the most important entities marketers work with. However, there's more than one way to get on Google's good side. It's not all about keywords, backlinks and page design. There are several other ways you can "win" on Google, and this webinar will show you how!

Join Target Marketing and Michael Fleischner to learn the often overlooked strategies that give you a leg up on Google, including:

  • Local SEO
  • Data Aggregators
  • Video
  • And more!

Click here to register today!


Couldn't make it on May 19th? No problem! All Target Marketing webinars are archived for 90 days after the live event. Click above to register for this webinar or to get access on-demand.

LogMyCalls Changes Name to Convirza

LogMyCalls announced today that it is re-branding and re-naming to Convirza. As part of this transition, Convirza is introducing a brand new product, Convirza for Advertisers. This is the first enterprise call marketing optimization platform on the market.

Free Whitepaper: TCPA, Year in Review

Still muddling through TCPA guidelines? Download a free, compact summary of key changes to the TCPA, examples of violations that have occurred, and ways that you can help protect your business from damaging fines.

Webinar Highlight Reel: Building a Better Email

On May 5, 2015, we offered a full-length live webinar called, "Building a Better Email: 5 Essential Tricks to Get Your Messages Delivered, Opened, Read and Clicked." If you missed it, please check out the above "highlight reel" video we put together.

If you like what you see, please click here to watch the original, hour-long webinar, on-demand at your leisure until August 4, 2015.

Special thanks to Dotmailer for making this webinar possible.

If you have any questions, please email us at cswebinars2@napco.com.

[FREE Seminar] Modern Postcard's Direct Mail Crash Course

GREAT NEWS for marketers and business owners: Modern's nationally acclaimed – and FREE – Direct Mail Crash Course is jet-setting from NYC to San Diego! Ineffective marketing can cost you thousands of dollars…and even your business. Learn to increase sales with highly-targeted direct mail integrated with digital marketing. RSVP today!

Email Marketing 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find 14 email trends charts featuring exclusive data from Who's Mailing What!, analysis of 16 effective cross-channel email messages, best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more!

Denny Hatch Live in NYC: Why Most People Won't Read What You Write

Join direct marketing expert Denny Hatch live in New York City at Club 101 on May 13. Denny’s new book, "Write Everything Right!" runs 79,439 words, of which he'll will highlight and discuss the five most important words in the book. Enjoy a cocktail reception and dinner before the presentation, at which Denny will change the way you communicate in writing, from emails and letters to memos, reports, business plans, blogs, ad copy, and even the pesky résumé. Register now, as seating is limited!