I wasn't raised as much of a girly-girl; my mom had always preferred riding horses and riding bikes to playing dress-up as a child, and she passed a lot of that tomboyishness over to me. As I grew older, this changed and I became interested in hair and makeup, but my mom wasn't really the person who could give me much advice. So instead of standing, dumbstruck, in the beauty aisle, I can instead turn to Birchbox.
It’s your birthday and many retailers know it. A birthdate is one of the many pieces of data asked for when consumers sign up to receive special promotions. When your special day arrives, so does some great email offers. Here’s a few received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world:
With winter weather fast approaching, companies with lots of gear for outdoor sports enthusiasts have rolled out email campaigns. Zoot Sports and Tasc Performance both dropped emails this week. One shortened the process to get subscribers to its website, the other provided more information upfront. Please check out the slideshow for a quick look at both emails.
TARGET MARKETING & eMARKETING + COMMERCE ANNOUNCE EIGHTH ANNUAL VIRTUAL CONFERENCE & EXPO
The team at Target Marketing & eMarketing + Commerce is proud to present the 2015 All About eMail Virtual Conference & Expo, happening live and online on Thursday, November 12, 2015 at 10:00 a.m. (ET).
As in years past, this online event will explore the best practices, trends and case studies on how to perfect your email marketing.
The event will feature marketing masterminds such as Jeanne Jennings, Managing Director, Digital Prism Advisors; Jordan Finger, Director of Customer Acquisitions, Freshly.com; Lauren Gabriele, Account Director, Publisher Development, LiveIntent; Lincoln Murphy, Growth Strategy Consultant, Sixteen Ventures; and Pat Friesen, Copywriter/Content Developer and Author of The Cross-Channel Copywriting Handbook.
Session topics include:
- perfecting the drip campaign
- successful CRM retargeting in email newsletters
- email creative
- increasing email engagement
- and much more!
Contact: Alexis Henderson , Director of eLearning, email@example.com
It’s not every day that you get an email that looks like it was sent through a time warp from the year 2000. But a throwback design, and a good offer, make the latest effort from DAK Industries really stand out. Please check out the slideshow for a quick look at how DAK promotes a special offer to its core audience.
For 50 years, the 1965 animated television special, “A Charlie Brown Christmas” has been an annual holiday tradition for many families. And on Nov. 6, Charlie Brown, Snoopy and the rest of the beloved Peanuts characters will make their big-screen debut in theaters. Email marketers have decided to leverage Charlie Brown’s “Good Grief” into great offers built around the timeless icon’s cinematic splash.
Harry’s manufactures and sells razors and shaving accessories directly to consumers, but with a limited choice of options. So an email from the brand earlier this week with the subject line “Introducing our limited edition shave set” stands out to customers who already know of Harry's small product line.
It's not a goodbye, Spotify. It's just a "can't we just be friends-with-ads" instead of a "friends-with-no-ads." It's not you, it's me. Really. I just can't justify the $10 a month. Look, you're great, but this just isn't working out.
To promote its mobile alerts, Home Depot’s email from Oct. 19 featured a cell phone with scrolling messages detailing an offer — $5 off a purchase — that customers receive once they sign up for the program. Furthermore, the messages promote how easy it is to shop from the mobile alerts.
Running social media for an organization, no matter what size, certainly can be difficult and time-consuming. From making sure your posts go out on time to creating content that is intriguing, it’s challenging to meet all aspects. Maintaining social media that is organized and personable, yet also professional, can be a difficult task, but by allowing the tips below to guide you, you will find it easier to manage.
Health care and beauty retailer drugstore.com usually shows a wide variety of products in its email campaigns as part of a special, percentage-off sale. And there’s some of that here as well. But starting with the subject line, there are also a few elements that offer some inspiration. Please check out the slideshow for a quick look at how drugstore.com proves that even the most successful brands need to tweak their marketing prescription every so often.
Canon USA is a Gold Sponsor at the upcoming Social Media & Inbound Marketing Master Class in New York City on Friday, Oct. 16. Produced by NAPCO Media in collaboration with Grow Socially, the Social Media & Inbound Marketing Master Class is a full-day, strategic class on what marketing, communications, publishing and printing professionals need to do to improve their inbound marketing, lead generation and social media effectiveness, tailored specifically to the challenges they face on a daily basis.
October is Breast Cancer Awareness Month and email marketers are busy encouraging their customers to take advantage of special promotions. Most of these emails include promises from the retailers that they will donate a portion of their sales toward cancer organizations, an extra incentive to get subscribers to shop this month.
Produced by NAPCO Media in collaboration with Grow Socially, the Social Media & Inbound Marketing Master Class is a full-day, strategic class on what marketing, communications, publishing and printing professionals need to do to improve their inbound marketing, lead generation and social media effectiveness, tailored specifically to the challenges they face on a daily basis.
Capitalizing on AMC’s hit series “The Walking Dead,” Make-A-Wish America partnered with website Omaze to offer fans of the show an opportunity to win a trip to New York Comic Com, attend a Season 6 premiere event on Oct. 9 and have lunch with one its stars for a $10 donation.