When it comes to making better, data-driven marketing decisions, the No. 1 excuse I hear from professionals about why they’re not doing
Artificial intelligence is expected to change the way we market. And AI applications in customer acquisition and customer experience
Over the span of my career, I have had opportunities to mentor future data-driven business leaders. The advice I used to give primarily
Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new
I often talk and write about the explosion of marketing technology and how it can lead companies to focus on tactical wins while
I am honored and excited to become a regular contributor on Target Marketing. I am excited at the prospect of generating vibrant
Many companies are seeking to take their current business models and transform them onto a digital-native platform. As both B2C and B2B
Understanding which customers will buy which product or service is at the heart of personalization, a booming and evolving industry.