Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people
Ruth P. Stevens
A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of
B-to-B marketers rely on customer data from third party suppliers. But how do you choose among the myriad of data providers out there?
Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.
Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook
To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.
I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up.
Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.
Most lead generation involves multiple touches via multiple media channels. But how do you decide which media are optimal?
Content is king, to be sure. But how did we end up on this crazy content hamster wheel, cranking out B-to-B content for content’s sake?
With a tip of the hat to Barbara Walters, I’d like to introduce the 10 most fascinating people in B-to-B marketing last year
Much has been written about Millennial preferences as consumers. But how about Millennial business buyers? Let’s take a look.
When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”
I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired.
Producing an event is expensive and risky. What’s the benefit? Should you launch a client conference of your own?