Account-based marketing (ABM) is hot. But how does it work live? David Rowe, SVP, Enli Health Intelligence, shares his experiences.
Ruth P. Stevens
Here is a six-step process for finding and working with a data broker who will get you the best prospecting data for your campaigns.
Some marketers may still be missing out on some of today’s best practices in reactivation marketing.
On May 25, 2018, any company not compliance with Europe’s new data privacy regulations is at risk of a fine of up to 20 million euros.
But when they place an order for prospecting data — whether it’s email, telephone or postal addresses — marketers often end up with
Have you ever wished you knew more about your customers’ consumption habits? I have just learned about a new service from the San
Our discipline is blessed with a lot of talent and plenty of new ideas. This year’s list represents just some of the fascinating people
A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of
B-to-B marketers rely on customer data from third party suppliers. But how do you choose among the myriad of data providers out there?
Of all tactics in the B-to-B marketing toolkit, the most valued, the most used and the most effective is face-to-face events.
Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook
To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.
I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up.
Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.
Most lead generation involves multiple touches via multiple media channels. But how do you decide which media are optimal?