Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook
Ruth P. Stevens
To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms.
I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up.
Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.
Most lead generation involves multiple touches via multiple media channels. But how do you decide which media are optimal?
Content is king, to be sure. But how did we end up on this crazy content hamster wheel, cranking out B-to-B content for content’s sake?
With a tip of the hat to Barbara Walters, I’d like to introduce the 10 most fascinating people in B-to-B marketing last year
Much has been written about Millennial preferences as consumers. But how about Millennial business buyers? Let’s take a look.
When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”
I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired.
Producing an event is expensive and risky. What’s the benefit? Should you launch a client conference of your own?
Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing? Here are some predictions, culled from interviews.
Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a top priority.”
Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say.
While preparing case studies for my new book, I had the fun of interviewing a bunch of very smart B-to-B marketers to learn how they were applying data and analytics to their marketing objectives. One of the most compelling stories came from Doug Sechrist, vice president of demand marketing at Five9