The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about.
Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention
I was recently asked what advice I would give my younger self to succeed in digital marketing. The question, of course, is nonsense.
In the past decade, marketers and the ecosystem that surrounds them have focused intensely, investing heavily in making direct
Pepsi is clearly not the only brand to take this kind of wrong turn in their ads. A few other recent examples include Match.com’s
Marketers need a complex and diverse set of skills to meet business goals. When should you partner for marketing and technology support
America is politically obsessed right now. Each day there is at least one and often several news items that lead to outrage.
America is politically obsessed right now. Each day there is at least one and often several news items that lead to a cycle of
Agency folks love to complain about the pace of our work, the numerous bosses (AKA “clients”), the often restricted budgets, creative
Nothing builds trust like a third-party endorsement; especially an endorsement from someone the consumer knows and trusts. Brand
Marketers today face the huge challenge of creating the right program mix to meet their brand objectives. It’s difficult to balance the
Everyone’s annoyed — or at least millennials are, according to eMarketer, and they are taking action. Ad-blocker software use by
Attention is precious. Marketers need to orchestrate all their messaging elements to support the strategic objectives appropriate to
Consumers in the last few years have executed brilliantly on a disruptive strategy to elbow their way into the advertising ecosystem
We need the ideas and passion of college students interested in online marketing to keep our industry energized and growing.