Robin Neifield

Robin Neifield

With over 20 years of online experience Robin Neifield serves as the CEO of Netplus, a top interactive agency, and as the trusted digital guide for CMOs. She has been widely published and quoted on digital strategy and has been a frequent speaker and panelist at industry events like Search Engine Strategies, OMMA, Ad:Tech and others where her insights are sought on varied marketing topics such as digital strategy, behavioral targeting, social media marketing, search engine and conversion optimization, localization strategies and proximity marketing, mobile gaming and email marketing. You can find her on LinkedIn, or reach her by email or phone, (610) 304-9990.

 

Lost in a Crowded Marketplace?

Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention

How Not to Be a Tone-Deaf Brand

Pepsi is clearly not the only brand to take this kind of wrong turn in their ads. A few other recent examples include Match.com’s

When Marketing and Politics Collide

America is politically obsessed right now. Each day there is at least one and often several news items that lead to a cycle of

Walk a Mile in Your Client’s Shoes

Agency folks love to complain about the pace of our work, the numerous bosses (AKA “clients”), the often restricted budgets, creative

Hype or Opportunity? 

Marketers today face the huge challenge of creating the right program mix to meet their brand objectives. It’s difficult to balance the

Don't Be 'That' Brand

Everyone’s annoyed — or at least millennials are, according to eMarketer, and they are taking action. Ad-blocker software use by

Making the Most of Marketing Moments

Attention is precious. Marketers need to orchestrate all their messaging elements to support the strategic objectives appropriate to

Calling All College Students

We need the ideas and passion of college students interested in online marketing to keep our industry energized and growing.