Bob Bly

Bob Bly

Bob Bly is a freelance copywriter and the author of 80 books, including “How to Write and Sell Simple Information for Fun and Profit.” Find him online at www.bly.com or call (973) 263-0562.

Sometimes Old-School Is Better

The search engine Google is a boon to freelance copywriters, giving us fast access to much more information than we could ever dig up at those old-fashioned data depositories we used to call "libraries." As a result, it's easier to write stronger copy today, because specifics sell, and Google gives us all the specifics we need.

Qualifying Prospects With the MAD-FU Formula

In a recent issue of my e-newsletter, "The Direct Response Letter," I wrote about how many of my readers send me their URLs and ask me to critique their websites for free, with no offer to pay me for it ... And how that irks me and I refuse to do it. In his Oct. 28, 2014 article, Denny Hatch took me to task and said I was making an error refusing my subscribers their free critiques.