If you haven't heard of Responsive HTML yet, you will. It's becoming one of the more important website technologies today. If you plan to build or update a website in the near future, then responsive HTML should be part of your game plan. Gone are the days where you just had to build a website to work in multiple browsers. Now, you also need to support a wide variety of screen sizes. Responsive HTML solves this by allowing a website to "respond" differently based on the screen size.
As marketers leveraging the digital world, there will come a time when you will have to advise your clients (internal or external) on whether to build a mobile app or a mobile website, and what the differences between them are. We all know the mobile era is here. The question is, how should your client harness one of the greatest opportunities of our decade?