Reggie Brady

Reggie Brady

Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Test It Out

All marketing should be iterative. You launch a campaign, review results and determine your success. During the process, it is imperative to test.

How Gmail Changed the Delivery Game

Here's a look at how Gmail—and changes this ISP has introduced during the past year and a half—affects marketers.