Despite billions of dollars of investment in marketing activity each year, insurance carriers struggle to identify, attract and convert policyholders but who remain within their book of business for the longer term. Recent research, conducted by LexisNexis Risk Solutions, uncovered a willingness for improved collaboration across the functional teams within carriers. The core findings of the study are available in this complimentary white paper.
Based on 20 years of research, this guide provides you with tactical tools and detailed examples to assess and optimize your ad, email and website campaigns. It also provides a step-by-step process to support the experimentation and discovery of what works (and does not) for your prospects.
Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. It engages customers and prospects and helps convert them into buyers. Learn how you can create and promote your own videos with a special live webinar from Pinpointe. Save your seat today.
As with most adventures, a world-class guide makes a world of difference. Join the Marketing Ops experts from Commvault and Workfront as they share strategies, best practices, and 5 MOps tech stack essentials that have helped them create some of the most successful Marketing Ops teams in the business.
Companies not prepared for General Data Protection Regulation (GDPR) by May 25, risk compliance failure and massive fines. New rules require global organizations to strengthen its processes for handling and safeguarding the personal data of European citizens. Watch our short video on how to navigate the new mandate.
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. Learn tips for reaching the omnichannel consumer—and methods to track your success.
The MarketingSherpa Awards identify and reward the marketers behind inspirational stories of customer-first marketing. This year, five brands were selected for the most effective, innovative and transformative campaigns of the year. Download this free report and get transferable principles that other marketers can learn and apply to their own campaigns.
Segmentation and targeting are the most powerful tools for marketing. Use Listware, Melissa’s Data Cleansing and Enrichment app, to easily add detailed demographics and location intelligence to your customer records — and clean them up at the same time! Open an account today and get 1000 free credits to use every month.
Learn how to create small business opportunities with insights from our new small business buyer’s survey. Discover who’s making the purchasing decisions and which channels they prefer by product, to enhance your targeted marketing campaigns. Watch our recorded webinar to learn more today!
Join us on Dec. 6 at 1:00 pm CT to learn ways to achieve optimal data quality. Sal Pecoraro, VP of Marketing Technology will discuss six most common marketing challenges with CRM data and how to address them by building a 360-degree view of your customers across every marketing channel.
Stop wasting your time searching for those perfect email marketing tools! Join Pinpointe for a free webinar that reveals the latest tools and apps. We’ll show you how to save time and make it easy to do everything from editing images to checking your campaigns for spam words (and more).
Get the "No-Nonsense Guide to Achieving Omni-Channel Relevance" to better understand why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times.
Get the Growth Marketer's Omni-Channel Assessment to learn how to dramatically improve your marketing relevance across channels, evaluate your customer segmentation, message personalization and team alignment.
Movers are a marketer’s dream. They spend an average of $9k per move (furniture, cars, bank accounts, etc.), and they’re open to new brand loyalties. In this report you’ll learn top cities for movers, the websites they engage with, products they search for, and tips for targeting them first.
Direct mail is still the king of response - especially with less competition in the mailbox. But postage rates are going up in 2018. Learn how to maximize postage savings - we’ll even show you how to DIY bulk mail - no mail house needed. Check out our Mailers 101 Webinar! We’ll share a secret on how to presort your mail for FREE!