Pat Farrell

Pat Farrell
Spring Clean Your Contacts to Boost Lead Engagement - Get 15% Off

Increased acquisition costs? Disappointing results? It’s time for some spring cleaning! Melissa’s solutions tidy up names, get addresses squeaky clean, touch up emails and dust off dirty phone records. By scrubbing dirty contact records, you’ll achieve better response rates and higher conversions. Use promo code NewSite15 at and you’ll get 15% off your first cleaning!

6 research-backed checklists to optimize your email marketing

For more than 20 years, MarketingSherpa has been researching the best way to optimize response in email messages. These 6 checklists are taken directly from Sherpa’s email certification course (with parent company MECLABS) to help marketers write more effective email marketing campaigns.

The Newest Privacy and Compliance Guide for Omnichannel Marketers

The most successful brands keep their fingers on the pulse of their consumers by linking consumer identities and consumer interest data. But, the foundation of this success relies heavily on consumer privacy and data governance. Gain insight into data privacy and governance and its impact on your omnichannel marketing strategy.

Webinar: Dig Deep: Unconventional Ways to Grow Your Brand

Presented by award-winning marketing influencer Carla Johnson, this free webinar will help business and nonprofit marketers find new ways to develop emotional connections with customers and supporters to drive growth. Learn the characteristics of a captivating brand and the steps you can take if you’ve lost sight of your branding.

USPS Raises the Stakes for Bad Addresses – What You Need to Know

If you mail, you’ve probably heard about the upcoming Move Update changes – a total test of each mailing (not just a random sample), a reduced error threshold, and increase to $0.08 per piece for COA errors. Address quality is more important than ever. Learn more about the changes and how you can save money on mailings right now!

FREE WHITEPAPER ZineOne: The New Paradigm in AI Powered Customer Engagement

Amazon has reshaped the retail and banking landscape. As it gets closer to consumers and small businesses via consumer lending (auto loans, credit cards, home mortgages, etc.), acquiring a small or mid-size bank may be its next logical step. Will banking be the next industry to feel the 'Amazon Effect’?

How Visa Built a Culture of Experimentation

Hear Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explain how he created a high-impact experimentation program. Learn about the growth of Visa’s program: from laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program.

Online Reviews Are Important for Your Clients

Eighty percent of consumers say that they are more likely to purchase products or services if the business has positive online reviews. Customer reviews have enormous potential to turn a first-time buyer into a loyal customer. Your clients need your help and expertise in driving their review strategy. Learn more.

20 Steps to Stay Ahead of the Automation Technology Curve

In this webinar, work futurist James Wallman and Workfront CEO Alex Shootman share their best tips for getting your technology, people, and processes ready for the automated workplace of the future. Watch the webinar today.

Webinar | Email Marketing Bootcamp: 2-Week Plan to Grow Your Email List

Marketers, fall in! It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place. Join Pinpointe to get a detailed plan to grow your email list in just two weeks with our email marketing bootcamp.

One Direct Source for Higher Conversions and a Stronger Bottom Line

How do you get higher conversions and a better bottom line? Our new site provides all the tools you need to improve your direct mail, email, and telemarketing campaigns, boost sales, and achieve accurate deliveries. Use promo code “NewSite15” to get 15% off our list hygiene and append services, sales leads, mailing software and more at

Free Competitive Analysis Template: Reveal growth opportunities for competitive advantage

By completing this template, you will be armed with the necessary intelligence to inform strategic decision making and illuminate the company’s strengths and weaknesses. As an added benefit, you’ll also be creating a presentation of findings in an effective and visual-oriented way that’s easy for executives to quickly understand.