It’s getting harder and harder to watch the news and come away with any sense of what is “true,” what is “fake” or what is somewhere in
Peter J. Rosenwald
The marketing service company’s smooth and promising presentation assures me that hiring it will certainly grow my business. “Trust us,
Not so long ago, in a data-driven marketing seminar I was giving for some Brazilian Microsoft executives, I asked how many of the more
We all know that promises are made to be kept. And let’s assume that most marketers are intent on delivering the promises they make,
As the Bible tells us, the little guy can fight back against the big one. It’s a good biblical tale and it resonates in today’s
I may be a ripe heretical candidate to be barbecued at the stake by my more conservative direct marketing colleagues, but I’ve come to
One of my Brazilian colleagues, Roberto Silva (not his real name), was a frequent traveler to the U.S. on business and for pleasure.
When I was a kid, running away to join the circus was my dream of choice. The very idea of the smell of the sawdust and the animals,
Reading first-quarter reports from a variety of companies, not surprisingly, everything was focused on the “macro” numbers. The totals.
Some recent and mildly frustrating interactions with young marketing colleagues started me wondering about the amazing mentors whose
How many times did our parents tell us that over-dramatizing and “crying wolf” were dangerous tactics? After a short time no one would
I have been the victim of an undisciplined and uncoordinated blitz of emailed invitations, entreaties, appeals and just plain badgering from the Democrats almost every day since the election. Let me lay my party card on the table. I have been a Democrat as far back as I can remember. I worked on the JFK campaign and helped start Democrats Abroad in London when I lived there in the 1960s and 1970s. One of the proudest moments of my life came five years ago seeing Barack Obama elected President.