Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America’s leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of “Accountable Marketing” (Thomson), “Profiting From the Magic of Marketing Metrics” (Direct Marketing IQ), and “GringoView” blog author for Brazilian Huffington Post. With an international perspective, my blog’s purpose is to share my maverick views of this business I’ve spent the last half-century working in, enjoying and observing.

Horrified by My Party!

I have been the victim of an undisciplined and uncoordinated blitz of emailed invitations, entreaties, appeals and just plain badgering from the Democrats almost every day since the election. Let me lay my party card on the table. I have been a Democrat as far back as I can remember. I worked on the JFK campaign and helped start Democrats Abroad in London when I lived there in the 1960s and 1970s. One of the proudest moments of my life came five years ago seeing Barack Obama elected President.