When I heard this week that Herschell Gordon Lewis had died, I thought about his many contributions to direct marketing.
As this email shows, some customers in one of America’s biggest hobbies may need a helping hand when the seasons change.
This direct mail piece shows a perfect way to illustrate an important benefit of the product you’re promoting.
Sony mailed an outer and brochure that perfectly illustrate the size and look of the product it's selling. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.
For people who love bold coffee, the best part of reading this email is that they don’t have to go to a café to taste it.
As this direct mail piece shows, when you’re celebrating a birthday, you may as well have everybody in your family over to the party.
You can have an environmental consciousness while still travelling to some exotic locations, as this email newsletter shows.
As this direct mail piece shows, sometimes you can literally hide your expertise in plain sight.
For as long as I’ve been with Who’s Mailing What!,I’ve been impressed by the power of mail to sell almost anything, like stock photos.
Hospitals are places for healing, and so much more, as this email shows.
Your direct mail campaign may be worthless to some of your prospects, so you need to focus on the right ones, as this effort makes clea
Discover Financial Services mailed a personal loan offer that teases "financial freedom" on its otherwise blank outer. The letter and circular inside make a case for why the personal loan it offers is special. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.
An important theme for car buyers drives an email newsletter from Nissan.
There still must be some magic in subscription marketing, based on the how this direct mail effort promotes this service.
See how some marketers use oversized self-mailers to deliver their message and drive response.