Paul Bobnak

Paul Bobnak

Paul Bobnak is the director of Who’s Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages and email in more than 200 industry categories, including retail, nonprofits, insurance, telecom, automotive, financial services, travel, and publishing. He writes for the e-newsletters Today @ Target Marketing and Total Retail Report.He has been a judge in NonProfit PRO’s Gold Awards for Fundraising Excellence since 2006.

Truly Personalized Supermarket Direct Mail

Americans spend billions of dollars in supermarkets, but these retailers miss opportunities to truly leverage these purchases. Join Who’s Mailing What!’s Paul Bobnak as he looks at how variable data printing can result in more personalized mail.

Nostalgia Never Goes Out of Business

Looking at all the email American Apparel has been sending me, I’ve been feeling a little nostalgic. And now it’s going away.