Can direct mail get people away from their screens and into theater seats?
When you’re trying to move your brand forward in a crowded marketplace, why not enlist one of your biggest fans, as this email does?
Join Who’s Mailing What’s Paul Bobnak as he looks at how three email marketing campaigns provide something useful to their customers.
Filing taxes inspires worry in many people, which this direct mail piece is designed to ease.
H&R Block focuses on selling its tax preparation expertise with this direct mail piece from 2009. To make it easy for customers to get high-level service, it included a Tax Organizer envelope in the package. It also used other tactics to drive business to its offices. To see the entire package, one of many available from Who's Mailing What!, please complete this form.
To drive traffic to your website, you can always brag about the products customers love best, like this email does.
Offering choices to prospects can take on added importance when they are looking at the bottom line, as shown in this direct mail.
Family meals shouldn’t be a casualty of work or other distractions, says this email from a leading marketer of foods and beverages.
I love reading direct mail and email. Not just because it’s my job, but because of the insights that I get, and can pass on to others. Fundraising campaigns are particularly interesting because of how much they rely on emotion, content, and storytelling to drive action. The kinds of things some marketers in the for-profit sector should pay more attention to. Since 2006, NonProfit PRO, a sister brand of Target Marketing, has held the Gold Awards for Fundraising Excellence. I’ve been honored to be a judge for that entire time, and will be again this year.
Back-to-school inspires all kinds of retail activity, including a visit to a health care professional, as shown in this direct mail.
Every two years, marketers of all kinds look to capitalize on the hype around the Olympic Games, as this email shows.
Just because you do business online doesn’t mean you can’t use direct mail as a big part of your marketing mix.
Prosper, a leading online lending marketplace, uses direct mail to reach new customers.
In a competitive airline marketplace, price is one factor that can get people to fly, as this email shows.
A hot Internet fashion rental service covers all of its bases with a textbook direct mail piece.