Paul Bobnak

Paul Bobnak

Paul Bobnak is the director of Who’s Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages (offers, copy, designs, incentives and formats) and email in more than 200 industry categories, including retail, nonprofits, insurance, telecom, B-to-B, financial services and publishing. He writes for the e-newsletter Today @ Target Marketing and has been a judge in NonProfit PRO’s Gold Awards for Fundraising Excellence since 2006.

Simplicity Underlies Ralphs Email

For an increasing number of Americans, a trip to the supermarket to buy groceries begins not with a circular, but with checking email.

A Time-Saving Jaguar Email

It’s impossible to buy a brand new car over the web, so you have to rely on a lot in an email. Except when it’s a brand like Jaguar.