Well, the two major parties have just finished their national conventions, but this very strange election year is far from over. For better or for worse. In 2016, direct mail is still an effective way to raise money for a political campaign and get people to the polls. Here are some thoughts about two recent direct mail efforts from the Clinton and Trump campaigns.
Shopping online for office supplies doesn’t have to be boring and dull, as this email proves.
When an iconic car brand re-launched to the public, it did so with a campaign that included this impressive direct mail package.
Your email newsletter should stand out in a crowded email inbox, but how? One way is to start with a gripping subject line.
In direct mail, the teaser often decides whether an envelope is opened or discarded. Makana’s package uses two of them.
Makana, the manufacturer of a packaged skin cream of the same name, uses two teasers on its outer envelope. Both are supported by elements inside this direct mail effort. The entire package can be downloaded as a PDF for free by completing the form below.
When a prospect has signed up for your email, should you really bombard them with nothing but offers?
Join Who’s Mailing What’s Paul Bobnak for a look at folded self-mailers, an exciting format.
How well does direct mail work for churches? It’s a question I’ve been asked quite a few times over the years. I never really had a great answer. Who’s Mailing What! doesn’t collect this kind of mail … but I do.
Money worries are never far from the minds of most people, as this mail piece initially stresses.
T. Rowe Price appeals to parents worried about paying for college by talking about its 529 savings plans. A simple self-mailer lays the groundwork by providing just enough information for prospects to understand how to get started. The entire package can be downloaded as a PDF for free by completing the form below.
The holiday season is never far from the minds of many shoppers, which is exactly what this email is counting on.
Adventure may be the last thing you’d expect to find in the suburbs, but this direct mail catalog tries to prove otherwise.
For hardcore fans of America’s favorite pastime, more is better, as this email likely hopes to prove.
There’s never a better time than a new year to get people to think about life changes, as this direct mail makes clear.