Paul Bobnak

Paul Bobnak

Paul Bobnak is the director of Who’s Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages (offers, copy, designs, incentives and formats) and email in more than 200 industry categories, including retail, nonprofits, insurance, telecom, B-to-B, financial services and publishing. He writes for the e-newsletter Today @ Target Marketing and has been a judge in NonProfit PRO’s Gold Awards for Fundraising Excellence since 2006.

Sony's Life-Sized Direct Mail

Sony mailed an outer and brochure that perfectly illustrate the size and look of the product it's selling. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.

Discover Direct Mail Offers Financial Freedom

Discover Financial Services mailed a personal loan offer that teases "financial freedom" on its otherwise blank outer. The letter and circular inside make a case for why the personal loan it offers is special. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.