Paul Bobnak

Paul Bobnak

Paul Bobnak is the director of Who’s Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages (offers, copy, designs, incentives and formats) and email in more than 200 industry categories, including retail, nonprofits, insurance, telecom, B-to-B, financial services and publishing. He writes for the e-newsletter Today @ Target Marketing and has been a judge in NonProfit PRO’s Gold Awards for Fundraising Excellence since 2006.

Staples' Mail Offers Essential B-to-B Mix

A pre-flu season direct mail package sent by Staples promotes a variety of products using some copy with short benefits, coupons, and content that wraps it all together.

Covenant House's Email Focuses On Donors

Covenant House's email begins with a stark image, but moves into describing how the donor helps the group accomplish its mission. Please complete this form to download a PDF of the entire email.