Paul Bobnak

Paul Bobnak

Paul Bobnak is the director of Who’s Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages and email in more than 200 industry categories, including retail, nonprofits, telecom, automotive, financial services, travel, and publishing. He writes for the e-newsletters Today @ Target Marketing, Total Retail Report, and NonProfit PRO Today. He has been a judge in NonProfit PRO’s Gold Awards for Fundraising Excellence since 2006.

3 Examples of Memorable B2B Videos

Paul Bobnak shows three examples of entertaining B2B videos from Volvo, Caterpillar and a German industrial toilet maker. 

4 Great Direct Mail Welcome Ideas

A direct mail welcome package can be one of the first few communications that your customer gets. Here’s a sampling of some I found.