Security can come at a price, although this email softens that possible customer objection.
For B-to-B buyers, help can come in many forms, like this direct mail catalog mailed by a display systems manufacturer.
Sent six days before a holiday, this email from Apple promotes a gift that’s about more than entertainment.
Get a prospect to worry about the worst-case scenario overrides objections.Here’s how to use a negative approach before a positive one.
One of the world’s leading financial institutions uses email to announce the redesign of a banking app to its customers.
A distributor of vehicle tires mails a catalog that delivers some content in print, and promises much more online.
Before the first snowflake from Winter Storm Stella hit my windows, I knew that a lot of email would start to pile up in my inbox.
An expedition travel provider partners with a conservation non-profit, benefiting both, as this direct mail piece shows.
In any competitive industry, as this email shows, you can stand out by talking about what sets you apart.
A large regional bank uses a straightforward approach in this mail piece to bring new customers through its doors.
The whole process of buying eyewear doesn’t have need to be very complicated, or expensive, as this email briefly explains.
Direct mail is an important part of the rebranding for one of the country’s largest health systems.
A meal kit delivery service uses an email series to explain exactly what customers need to know to get started.
When you have something big to promote, as this direct mail package does, it makes sense to start with a big envelope.
A luxury hotel uses email to remind travelers of the new horizons that await them in the new year.