A friend asked for marketing advice.When she said that Facebook was not working well enough for her, my next words were: “direct mail.”
Some B-to-B direct mail can be dull. But mail from Namely that promotes how its product keeps employees engaged is itself captivating.
A brand can invest in the usual social media. Or, it can start its own online community, like the one introduced in this email.
Activewear USA answered some basic questions customers may have about its Sweaty Nation online platform, while providing important jump-off points to get started on the company’s community website.
Building a car and then setting out on adventures is the premise of direct mail that’s short on details but long enough on inspiration.
For an increasing number of Americans, a trip to the supermarket to buy groceries begins not with a circular, but with checking email.
A new customer is likely to be in the market for similar products, as demonstrated in a mailer that was part of a Dell drip campaign.
You can learn quite a bit by studying the best examples of direct mail. But can you learn something from studying the worst mail?
Navigating financial information online can be difficult. But as an email from PNC Bank shows, a little bit of help can go a long way.
Thomas Jefferson University Hospitals reached out to new movers with a self-mailer that describes the services it offers and includes
When you market to new movers, you can really stand out by mailing a premium that’s literally meant to stick around.
Telling a customer that a product is “new” may work, but there’s an extra step that can work even better, as in this North Face email.
It can be hard to convince a prospect that the service you’re offering is worth it. So why not make it really obvious in your mail?
It’s impossible to buy a brand new car over the web, so you have to rely on a lot in an email. Except when it’s a brand like Jaguar.
How do you engage direct mail prospects? The easiest and hardest place to start, if you’re mailing with envelopes, is the teaser.