In an industry where competitors seem the same, taking an opposite approach, including with your mail, is a good way to stand out.
For years, Memorial Day meant driving to a cemetery. It took getting holiday email to make me realize what I was missing this year.
The launch of a new product has to take many factors into account to ensure success, including promotions based on a seasonal appeal, l
Smart businesses plan for all kinds of contingencies, including medical ones, with the help of direct mail like this example.
A pre-flu season direct mail package sent by Staples promotes a variety of products using some copy with short benefits, coupons, and content that wraps it all together.
Talking about subjects that seem difficult is something that good insurance marketers know how to do, as this email makes clear.
Coupons have long been a staple of direct mail, but there are ways to make them stand out to an audience, even one you already know.
How can you get a donor to support your mission? With an email like this one, by putting the spotlight on the right place.
Sometimes you realize that something’s escaped your attention. Take direct mail. I’ve made lists, but not for mail that asks questions.
Covenant House's email begins with a stark image, but moves into describing how the donor helps the group accomplish its mission. Please complete this form to download a PDF of the entire email.
There are lots of reasons why someone might want to visit an emergency room, but direct mail is probably the best, and safest one.
A product that makes a dirty job easier may not make for the most exciting email to read, but does it get the job done?
Building and keeping a base of loyal customers is never an easy job, but well-done direct mail can help.
A direct mail package engages loyal customers of the indoor water park chain with offers and content, like free downloads and puzzles, aimed at the entire family.
Sometimes a good question can stop a prospect in their tracks, like this email’s subject line does.