In this episode Melissa discusses an email Amazon sent customers this week about a baby registry that most of them didn’t have. Whoops!
Earlier this month I attended Content Marketing World, where the theme was “The World of Stories.” Who doesn’t love a good story?
In this episode Melissa shares a tone-deaf email her colleague received from Expedia.
In this episode, Melissa takes time during Content Marketing World to consider a Diet Pepsi ad while in front of the ‘Home of Rock.’
In this episode, Melissa hands it over to a “American Horror Story” super fan to discuss the show’s interactive ominchannel campaign.
In this episode, Melissa takes a quick look at some of the solar eclipse marketing that occurred in the past couple of weeks.
Melissa Ward explains Facebook’s updates and new product offerings, and how they impact marketers.
In this episode, Melissa reflects upon the recent Charlottesville tragedy and how Dodge’s product was negatively co-opted.
What does the future hold for financial services firms? Jesse McWaters, financial innovation lead at World Economic Forum USA, has been conducting research to answer that very question. During this show-stopping keynote, Jesse will reveal the findings of his latest research and will discuss the transformative impact of digital identity, cross-channel interactions, and technology innovations on financial services.
In this episode, Melissa finds a way to beat the dog days of summer with a new campaign from Explore Asheville and Matador Network.
I just got back from vacation. I unplugged, hiked and regularly wondered why certain marketers feel the need to invest in billboards.
In this episode, Melissa pulls out some imaginative print campaigns from everyone’s favorite brick maker, LEGO.
In this episode, Melissa takes us back to 1990 and Coca-Cola’s infamous $100 million “Magic Summer of 90” campaign.
TGI Fridays provides diners with a casual dining experience that doesn’t skimp on options or savings. Here’s a recent mail piece.
In this episode of “What Were They Thinking?” Melissa digs into a sexy marketing campaign from Vice Cream for National Ice Cream Day.