Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Engaging Envelopes: Postage

In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.

The FinServ Marketing Reader Survey: Tell Us What You Want, Win $100!

Financial Services marketing is unique, with its own set of regulations and considerations. We'd like to optimize this e-newsletter to make it as useful to Financial Services marketers as possible. But we need your help to do that. What would you like to see us cover? What kind of content, topics, format would help us serve you best? Take this survey to help us make this a better e-newsletter for you, and be entered for a chance to win a $100 American Express gift card!

Engaging Envelopes: Windows

In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.

What Do You Need to Know About Healthcare Marketing? Tell Us and Win $100!

Healthcare marketing isn't like other kinds of marketing. And we'd like to optimize this e-newsletter to make it as useful to healthcare marketers as possible. But we need your help to do that. What would you like to see in the Target Marketing Healthcare e-newsletter? What kind of content, topics, format would help us serve you better? Take this survey to help us create a better e-newsletter, and be entered for a chance to win a $100 American Express gift card!

Engaging Envelopes: The Small Tactics

Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.

How Does Your Omnichannel Strategy Stack Up? Tell Us and Win $100!

Omnichannel has been synonymous with the retail industry for years, but in 2018 it’s going to be a vital topic for all marketers. How does your omnichannel marketing strategy stack up against your peers? Take Target Marketing's latest survey, and be entered for a chance to win a $100 American Express gift card!

Engaging Envelopes: Personal Touch

In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.

Engaging Envelopes: Lumpy Mail

Just what is inside that envelope? In this episode, Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.

Honda Pops Up in the Mail Stream

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature