Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

WWTT? Sweden Lists Itself on Airbnb

In this episode of “What Were They Thinking?” Melissa explores a new campaign created under the partnership of Visit Sweden and Airbnb.

Join Target Marketing for Fusion

Fusion is a free, all-inclusive event that brings together select financial services marketing executives who oversee technology strategy. These marketing leaders will learn from peers and industry experts in a small-group setting. This unique, immersive event includes thought-provoking keynote presentations, instructive boardroom case studies, candid one-to-one meetings and in-depth peer-to-peer exchanges.

Free Webinar: The Best Email Campaign Tools

Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of the marketing technology stack. Register for this free webinar on May 16 to discover the latest features driving ROI today, new technologies pushing the product category forward, and companion tools that can make your email marketing efforts even more intelligent, personalized, and effective.

Join Target Marketing for a VIP Healthcare Roundtable in Philadelphia

Join us on June 15 as we host a panel discussion on how healthcare industry organizations such as pharmaceutical companies, insurance providers, hospitals, and device makers are transforming their marketing to engage today’s digital-savvy customers. Click to find out all the details!

TM Top 3: April 28

This week’s episode features data about marketing’s “workhorse,” what Millennials want out of their web experiences and a lesson in