In this episode of “What Were They Thinking?” Melissa shares the latest cheeky ad from Hostelworld, featuring ’90s diva Mariah Carey.
Diamond Packaging has a tradition of producing embellished calendars to send to customers, prospects, suppliers and media contacts.
In this episode Melissa shares the new Denny’s ad that seems to be more like a trailer for “Solo: A Star Wars Story” then an ad.
In this episode, Melissa shares the reported banning of the phrase “Dilly Dilly” during the 2018 Masters Tournament.
Despite it being a joke holiday, marketers love getting in on the action when it comes to April Fools’ Day jokes.
In this episode, Melissa shares a recent Heineken ad deemed racist by many, and reminds marketers that tone-deaf marketing isn’t okay.
In this episode, Melissa questions Lawyer.com’s decision to hire Lindsay Lohan as a spokesperson and marketing and brand advisor.
Vero may be the latest social media darling with millions flocking to it, but is it worth it for brands to commit to?
Best Friends Animal Society runs the U.S.’s largest no-kill animal sanctuary, and uses direct mail to communicate directly with donors.
In this episode of “What Were They Thinking?” Melissa explores a new campaign with a whimsical anime-like feel from Travel Oregon.
In this episode, McDonald’s flipped its iconic golden arches in an effort to celebrate women for International Women’s Day.
A new interactive print ad from Toyota will put you into the drivers seat, without requiring you to leave the house for a test drive.
In this episode, Melissa discusses how Dick’s Sporting Goods used social media to inform the public of changes regarding gun sales.
We live in a divisive social and political world, and marketers have to operate within it. The question is, how?
In this episode, Melissa looks at how Atlanta’s airport joined in the excitement surrounding “Black Panther.”