TGI Fridays provides diners with a casual dining experience that doesn’t skimp on options or savings. Here’s a recent mail piece.
In this episode of “What Were They Thinking?” Melissa digs into a sexy marketing campaign from Vice Cream for National Ice Cream Day.
In this episode, Melissa looks at the latest offering from Cards Against Humanity, simply called Cards Against Humanity for Her.
On July 20, join us for the AAIM! Don’t have the time to travel — or the budget — to attend a conference?
In this episode, Melissa shares what she really thinks about Kendall and Kylie Jenner’s “vintage” t-shirts.
In this episode, Melissa reminds marketers that they can’t just use someone’s name and brand to promote their products.
A chicken sandwich in space … say what? In this episode, Melissa wonders if the KFC marketing stunt ride is coming to an end.
Meal delivery services are as popular as ever, with busy consumers wanting to make delicious, healthy homemade meals without hunting
First off, I’m a fan of Amazon. I can order everything from cat litter to sequined gowns, from dried blueberries to hard drives.
In this episode, Melissa shares the latest iteration of GEICO’s “It’s What You Do” campaign, starring Boyz II Men.
In this episode, Ashley Roberts and Paul Bobnak have some fun showcasing this 2017 USPS Irresistible Mail Award-winning campaign.
Companies such as Recovery Centers of America, AmeriHealth Insurance Co. and other healthcare marketers face numerous challenges in 2017, such as balancing open forums — most notably social media — in a heavily regulated industry. Join us on June 15 as we host a panel discussion on how these healthcare industry organizations are transforming their marketing to engage today’s digital-savvy customers. Click to find out all the details about this free event for qualified healthcare marketers, as well as to register!
This episode features some free email tools marketers should be using; news about a default ad-blocker for Chrome; and more!
In this episode, Melissa looks at how the U.S. dairy industry is expanding beyond their “Got Milk” campaign.
You know what can really suck? When a piece of marketing is spot on … until it isn’t.