Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Join Fatena Williams for a VIP Travel and Hospitality Roundtable Event

When it comes to customer engagement, travel and hospitality marketers face numerous challenges. Join us on April 6 for an exclusive VIP roundtable to hear how marketers — such as Fatena Williams of Life Hotel/GAM Hospitality, Chris FJ Lynn of London & Partners and more — are successfully overcoming these unique challenges and harnessing new opportunities. Register now for this free event!

Join Mr. London for a VIP Travel and Hospitality Roundtable Event

When it comes to customer engagement, travel and hospitality marketers face numerous challenges. Join us on April 6 for an exclusive VIP roundtable to hear how marketers — such as Chris FJ Lynn (Mr. London) of London & Partners, Lauren Koenig of TWIP and more — are successfully overcoming these unique challenges and harnessing new opportunities.

WWTT? Netflix Brings Gore to Billboards

In this episode, Melissa steels her stomach as she looks at billboard campaigns for 1 of Netflix’s newest shows, “Santa Clarita Diet.”

Verizon's 180 on Unlimited Data

Unlimited data: for many, it’s a core requirement of their mobile plan. So when Verizon killed the option for existing users in 2012

All Aboard the USS Sass-A-Lot

Good morning, marketers! I have some fun news to announce involving video, a well-known platform and plenty of more sass!