In this episode of “What Were They Thinking?” Melissa explores a new campaign created under the partnership of Visit Sweden and Airbnb.
In this episode, Ashley Roberts shares a call for entries from Sappi North America for its 2017 Printer of the Year Awards.
In this episode, Melissa weighs in on Dove’s latest portion of its Real Beauty campaign: “body-positive” body wash bottles.
Fusion is a free, all-inclusive event that brings together select financial services marketing executives who oversee technology strategy. These marketing leaders will learn from peers and industry experts in a small-group setting. This unique, immersive event includes thought-provoking keynote presentations, instructive boardroom case studies, candid one-to-one meetings and in-depth peer-to-peer exchanges.
Mother’s Day was this past Sunday, and a number of marketers jumped into the mix. Let’s look at three of them: Skittles, Kraft and KFC.
Email marketing platforms are getting more sophisticated as they plug into and enhance the rest of the marketing technology stack. Register for this free webinar on May 16 to discover the latest features driving ROI today, new technologies pushing the product category forward, and companion tools that can make your email marketing efforts even more intelligent, personalized, and effective.
In this episode of “What Were They Thinking?” Melissa is horrified by what Skittles thinks is appropriate as a Mother’s Day ad.
Join us on June 15 as we host a panel discussion on how healthcare industry organizations such as pharmaceutical companies, insurance providers, hospitals, and device makers are transforming their marketing to engage today’s digital-savvy customers. Click to find out all the details!
What the Frork was McDonald’s thinking? In this episode, Melissa discusses the burger joint’s latest marketing campaign.
Gina Pell was looking for a new way to look at people, beyond their birth year, calling it “so antiquated … so 20th century.”
We were probably thinking something like ... what if we could bring marketers a diverse, interactive marketing trade show experience, without having to leave their desks or pay a cent? Want more details about this event, just around the corner on May 4? Click here!
This week’s episode features data about marketing’s “workhorse,” what Millennials want out of their web experiences and a lesson in
Time to feel EPIC! In this episode, Melissa transports back to the ’80s for a U.K. ad featuring Skeletor, “Fame” and savings.
In this episode, Ashley looks at Dissolve’s decision to release a second issue of the successful comic book campaign.
Earlier this month, we lost comedic master, Mr. Warmth himself, Don Rickles. But just because he could pull insult humor off does not