Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Join Raghu Vasu of Barclays for a VIP Roundtable Event

When it comes to customer engagement, financial services marketers have access to more pertinent customer data than their counterparts in most businesses, yet also face more regulations on using that data. Join us on Feb. 7 for an exclusive VIP roundtable to hear how marketers — such as Raghu Vasu of Barclays and Lewis Goldman of Global Life Distribution, U.S. — are successfully overcoming these unique challenges and harnessing new opportunities.

Join Target Marketing for a Complimentary FinServ Roundtable in NYC

Join Target Marketing Group on Feb. 7, 2017 for an exclusive VIP roundtable to hear how marketers from leading FinServ firms are successfully overcoming these unique challenges and harnessing new opportunities. Marketing leaders will discuss such issues as: balancing customer engagement strategies with strict industry regulations; planning for FinTech initiatives; adjusting marketing to meet the retail vs. digital realities of today; and much more!

3 Marketing Resolutions for 2017

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and

We Loved 2016

In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that