Before you wave the idea off, hostels have come a long way since the 1970s AND not every hostel is like Eli Roth’s movie.
When it comes to customer engagement, financial services marketers have access to more pertinent customer data than their counterparts in most businesses, yet also face more regulations on using that data. Join us on Feb. 7 for an exclusive VIP roundtable to hear how marketers — such as Raghu Vasu of Barclays and Lewis Goldman of Global Life Distribution, U.S. — are successfully overcoming these unique challenges and harnessing new opportunities.
In this episode, Melissa looks at the success of Furkids’ viral “Kitty Kommercial,” and what all marketers can learn from it.
I recently received a pitch for an email infographic, with a subject line claiming email looked sexy for its age. Email is 46 years old
In this episode of “What Were They Thinking?” Melissa has a little heart-to-heart with marketers about social media etiquette.
Join Target Marketing Group on Feb. 7, 2017 for an exclusive VIP roundtable to hear how marketers from leading FinServ firms are successfully overcoming these unique challenges and harnessing new opportunities. Marketing leaders will discuss such issues as: balancing customer engagement strategies with strict industry regulations; planning for FinTech initiatives; adjusting marketing to meet the retail vs. digital realities of today; and much more!
Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and
Happy Festivus marketers, and happy end of the year! In this episode, Melissa looks back at campaigns from KFC and Budweiser.
With holiday shopping being at the forefront of consumers’ minds, catalogs can really stuff the inbox.
Last week during our annual holiday party, our president Dave Leskusky gave a thoughtful speech, sharing that he wanted to
In this episode, Melissa looks at Nissan’s promotional tie-in to the latest space epic, “Rogue One” and gets excited.
In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that
As the manufacturer of the Sleep Number bed, Select Comfort is in the business of making sure consumers “Sleep smarter. Sleep better.”
According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words — 1,799,000 more than a picture.
The holiday season is upon us, so break out those ugly Christmas sweaters!