In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.
In this episode, Melissa looks at a new Lyft-branded beer from Chicago brewery Baderbrau Brewing.
In this video, Ashley Roberts looks at a sample kit produced by Tektured, which provides a great way to showcase its capabilities.
Financial Services marketing is unique, with its own set of regulations and considerations. We'd like to optimize this e-newsletter to make it as useful to Financial Services marketers as possible. But we need your help to do that. What would you like to see us cover? What kind of content, topics, format would help us serve you best? Take this survey to help us make this a better e-newsletter for you, and be entered for a chance to win a $100 American Express gift card!
In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.
In this episode, Melissa takes a look at a new Ikea ad featuring a pregnancy test — that’s right, Ikea wants you to pee on this ad.
Healthcare marketing isn't like other kinds of marketing. And we'd like to optimize this e-newsletter to make it as useful to healthcare marketers as possible. But we need your help to do that. What would you like to see in the Target Marketing Healthcare e-newsletter? What kind of content, topics, format would help us serve you better? Take this survey to help us create a better e-newsletter, and be entered for a chance to win a $100 American Express gift card!
Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.
Omnichannel has been synonymous with the retail industry for years, but in 2018 it’s going to be a vital topic for all marketers. How does your omnichannel marketing strategy stack up against your peers? Take Target Marketing's latest survey, and be entered for a chance to win a $100 American Express gift card!
In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.
Let’s look at the top screw-ups covered from the “What Were They Thinking” desk, and delve into the lessons marketers can benefit from.
Well marketers, 2017 is drawing to a close, and most people take the end of the year to reflect upon the previous months. We did, too.
Who doesn’t enjoy an 18th century prisoner telling their tales of woe to you when you’re wine shopping?
Just what is inside that envelope? In this episode, Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.
In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature