Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Engaging Envelopes: The Corner Card

What part of an envelope impresses your customer first? In this episode, Paul Bobnak looks at a hot spot that results in opens.

WWTT? Jose Cuervo Goes Apocalyptic

In this episode, Melissa looks at an apocalyptic ad presented by Jose Cuervo, which the tequila maker debuted earlier this year.

Miss Content Marketing World? Never Fear…Video on Demand Is Here!

Content Marketing World On Demand is now available! See the amazing keynotes and main conference breakout sessions. You get access for 12 months which means you can watch at your own pace when you need them the most. Order today! CMIFRIENDS100 saves $100!