Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

HelloFresh Wants Cooking to Be Fun

Meal delivery services are as popular as ever, with busy consumers wanting to make delicious, healthy homemade meals without hunting

Join Recovery Centers of America for a VIP Healthcare Roundtable and Dinner

Companies such as Recovery Centers of America, AmeriHealth Insurance Co. and other healthcare marketers face numerous challenges in 2017, such as balancing open forums — most notably social media — in a heavily regulated industry. Join us on June 15 as we host a panel discussion on how these healthcare industry organizations are transforming their marketing to engage today’s digital-savvy customers. Click to find out all the details about this free event for qualified healthcare marketers, as well as to register!

TM Top 3: June 9

This episode features some free email tools marketers should be using; news about a default ad-blocker for Chrome; and more!

WWTT? The Art of Marketing Dairy

In this episode, Melissa looks at how the U.S. dairy industry is expanding beyond their “Got Milk” campaign.