Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

All Aboard the USS Sass-A-Lot

Good morning, marketers! I have some fun news to announce involving video, a well-known platform and plenty of more sass!

WWTT? Apple's Iconic 'Get a Mac'

In this throwback episode, Melissa discusses one of the most iconic ad campaigns of 2006, Apple’s “Get a Mac.”

Join Lewis Goldman of Global Life Distribution, U.S. for Financial Services Roundtable

When it comes to customer engagement, financial services marketers have access to more pertinent customer data than their counterparts in most businesses, yet also face more regulations on using that data. Join us on Feb. 7 for an exclusive VIP roundtable to hear how marketers — such as Lewis Goldman of Global Life Distribution, U.S. and Raghu Vasu of Barclays — are successfully overcoming these unique challenges and harnessing new opportunities.

Getting Creative, Comic Book-Style

In this episode, Ashley has some fun with a direct mail piece from Calgary, Canada-based stock photo and video company Dissolve.

Join Raghu Vasu of Barclays for a VIP Roundtable Event

When it comes to customer engagement, financial services marketers have access to more pertinent customer data than their counterparts in most businesses, yet also face more regulations on using that data. Join us on Feb. 7 for an exclusive VIP roundtable to hear how marketers — such as Raghu Vasu of Barclays and Lewis Goldman of Global Life Distribution, U.S. — are successfully overcoming these unique challenges and harnessing new opportunities.