Mike Jacobs

Mike Jacobs
Secrets to Promoted Tweets Success

Enter Twitter’s new ad model: a “promoted tweets” function that allows advertisers to appear at the top of the search results for a particular keyword, as well as for all of its followers. Is this the answer online marketers have been waiting for? Perhaps. But as with anything, there are pros and cons to Twitter’s ad model — and smart marketers will tread carefully while exploring this new opportunity.